Caitlin Clark outselling LeBron James in jerseys shows how women’s sports are reaching a new level

May 22, 2026

Caitlin Clark’s jersey sales have surged so much that she is now being compared directly with the NBA’s biggest stars. It frames that as evidence that women’s sports are reaching a new level of mainstream demand and commercial power.

Clark has moved ahead of LeBron James in basketball jersey sales and trails only Stephen Curry, which is notable because the names behind her on the list include Luka Dončić and Victor Wembanyama. The ranking was done to argue her popularity has grown beyond the WNBA and into the broader basketball market.

Clark’s retail success is linked to the larger rise in attention around the Indiana Fever and women’s basketball overall. The central takeaway is that fan spending is now reflecting the growing visibility and marketability of women’s sports at a higher level than before. Marca