Caitlin Clark’s WNBA Debut Marks the Start of a New Era for Women’s Basketball

May 14, 2024

Tuesday, May 14, 2024 will go down as the beginning of a new era in the WNBA. Caitlin Clark has arrived, and with her come logo threes, eye-popping passes, and, above all, unlimited promise for the business of women’s basketball.

The WNBA has been building to this moment. The league is coming off its most-watched regular season in more than two decades and its best overall attendance in 13 years. Investment has significantly increased, and team branding was announced for a new expansion franchise, arriving next season: the Golden State Valkyries. Several days earlier, news broke that Toronto had been granted the league’s next expansion team, starting in ’26. FOS