Companies pass up $4 billion in women’s sports merch market

June 26, 2024

The lack of merchandise options, or lack of merchandise period, isn’t just a source of annoyance to women’s sports fans. It’s one more example of the economic inequities that have held women’s sports back. And it’s costing the companies that make and sell merch, as well as teams and leagues. As much as $4 billion a year, according to a new data analysis by Klarna and the Sports Innovation Lab released Wednesday. USA Today