Could the U.S. Women’s Open Get Its Own Media-Rights Deal?

May 27, 2024

NBC Sports will air the U.S. Women’s Open. What is the broadcaster paying for the tournament’s rights? That’s complicated. The United States Golf Association owns and operates a variety of championships, like the U.S. Open, for both men and women. Traditionally, it has sold all of its media rights together in one package. The current contract, which NBC took over from Fox in 2019, is worth $1.1 billion over 12 years and expires in ’26.

With interest still rising in women’s sports as a whole, could the USGA capitalize on the moment and strike separate deals for its men’s and women’s events? FOS