Deloitte’s sport business forecast: Women’s football to reach new heights in 2022
December 31, 2021
This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment in women’s sport in the UK.
More broadly beyond the UK, according to Deloitte’s analysis, 19 of the top 20 revenue generating clubs in world football now have a women’s team.
Alongside rising investment, audience numbers for women’s games have climbed. This month’s 2020-21 Women’s FA Cup final attracted 1.3m viewers on BBC television, with an additional 200,000 fans watching the game live in the stands or on streaming platforms. City A.M.