Disney is pitching advertisers on a new framework for women’s sports sponsorships
June 19, 2023
Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content.
The initiative, called Level Up, asks brands to commit a certain amount of spend to women’s sports content via espnW across all the platforms where it has a presence, like live events, linear, streaming, and social media, according to Deidra Maddock, Disney’s VP of sports brand solutions. Marketing Brew
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