ESPN expands espnW with W. Studios, reveals details on five short films in Fifty/50 Shorts series

May 4, 2022

Since the 2010 launch of the espnW brand, ESPN has done various projects there, including a website vertical, films, summits, and more. On Wednesday, around this year’s summit in New York City, ESPN announced a new initiative, W. Studios. They describe that as “a new content generator that creates, produces, and amplifies women-centered storytelling,” which will work with ESPN Films and ESPN Original Content and create projects for a variety of ESPN platforms. Awful Announcing