Female Fitness Influencers Flex Monetizing Muscles

January 10, 2024

Seven of the top ten most popular fitness influencers in the world are female, illustrating women’s strength and earning power in shaping the global fitness and wellness industry through Instagram, TikTok and YouTube, according to new research.

The results are based on a list of the top 50 fitness influencers based on follower count and global search volumes, per data collected by Natural Foundation Supplements. Women in the top 50 are leading the way, with 410.4 million combined followers, compared to men with 297.6 million. Just three male influencers placed in the top ten list, although 24 landed in the top 50. Athletech News