Fifa secures Visa as first global women’s soccer sponsor
December 21, 2021
Fifa has unveiled payment technology giant Visa as its inaugural global women’s soccer sponsor just over a week after launching a new commercial partnership structure.
Under the new model, which comes into effect in 2023, soccer’s global governing body has unbundled the sponsorship rights for its women’s and esports properties from its men’s competitions, allowing brands to become Fifa partners specifically within those three verticals. SP