Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology
December 4, 2024
Gunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ – Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign across all categories in Gunnison Crested Butte Valley history by almost $20,000, and set a new company record for a crowdfunding campaign. In a rare move, the 100% women-owned and -operated brand finished their USA manufacturing ahead of schedule, delivering pre-orders a month early.
Gnara’s patented legging zipper design makes it easy and discrete for everyone to answer nature’s call – quite literally – in any environment. The compressive leggings can be worn on their own for activities like yoga, hiking, or jogging, where it’s often difficult to strip sweaty layers off to pee, and for activities like bouldering, camping, traveling, or attending music festivals, where bathrooms are often scarce or difficult to navigate. They can also be layered under Gnara’s Go There Pant for chilly mountain mornings and winter activities like skiing and snowshoeing, thanks to the zipper compatibility.
As is the case in Gnara’s internet-famous Go There Pants and Shorts, as well as their Ecotrek x GoFly® Overalls collaboration with LIVSN Designs that successfully launched on Kickstarter earlier this summer, the GoFly® zipper in the Go Free Collection is also climbing harness and backpacking hip strap compatible, meaning the Leggings and Shorts can be worn and used without removing any gear – a true game-changer for women outside.
“We knew the Go Free Collection would address demand for our most-requested product of all time, but we didn’t expect to have sold through 70% of it upon arrival at our warehouse,” said Georgia Grace Edwards, Founder & CEO of Gnara. “Given that most apparel crowdfunding campaigns take at least six to eight months to deliver, I’m incredibly proud of our tiny team for pulling it off in under two months. This product launch was a big milestone for Gnara – it’s our first product made from 100% recycled fabric, our first American-made product, first fully layerable product, and our first product to truly straddle the outdoor, lifestyle, travel, and activewear categories.”
Edwards continued, “Gnara customers have brought our GoFly® zipper technology along for so many adventures this year, from setting the record as the First American Woman to Sail the World Solo, to walking across the U.S. for opioid addiction awareness, to saving lives in patrol uniforms as Yosemite National Park Climbing Rangers, to summiting Mt. Kilimanjaro dozens of times, and to leading backpacking trips around the world teaching the next generation of youth how to explore outside safely and sustainably…I can’t wait to see all the places these leggings will ‘go!’ We’re excited to be checking off another important step in getting this technology into as many applications as possible — to make our innovative, revolutionary design the norm instead of the exception in bottoms, across industry and gender.”
The Go Free Legging and Shorts are visually beautiful, high-end technical products, launching in three timeless colors in a compressive yet stretchy fabric and an inclusive XS-3XL size range. With a custom-printed inner fabric flap that runs along the existing seam found in traditional leggings, users can choose to go commando, or simply pull underwear to the side.
With the launch of the Go Free Collection, Gnara is fulfilling the vision they imagined from the start — creating a world where everyone, but especially women and girls, don’t have to think twice before venturing outside and can explore exactly as they are – safely, comfortably, and confidently in a “layerable” line of outdoor apparel, at work and at play.
For more information on Gnara, and to check out their full line of apparel, check out Gnara.com.
Go Free Leggings PRODUCT SPECS:
2023 Outdoor Retailer Innovation Award Winning Design
100% recycled fabric: 79% recycled polyester, 21% recycled spandex
Squat-proof 4-way stretch and compression
Moisture-wicking, snag- and pill-resistant fabric
Two large pockets for phones and other essentials
Custom YKK invisible zipper with patented, concealed Zipper Garage to stash the pull when not in use, in addition to soft, custom internal zipper shield
High waisted, flattering waistband that stays put
Flat-locked, reinforced seams for comfort and durability
Reflective logo for early morning and evening visibility
Compatible for layering with Gnara Go There Collection
Harness-compatible
Mossed, soft hand feel
Inclusive sizing XS-3XL
⅞ (25”) inseam
About Gnara Apparel
Gnara designs innovative and inclusive apparel for people to feel safe, comfortable and confident to explore as they are outside. Gnara creates products at the intersection of fashion, function, and accessibility with patented GoFly® Zipper Technology, which has been recognized by Forbes, Women’s Health, USA Today, CNN, Good Housekeeping, Outside, Gear Junkie, U.S. News & World Report, Outdoor Retailer Innovation Awards, and more. Gnara’s GoFly® has revolutionized women’s apparel, empowering them to Answer Nature’s Call® without removing important safety gear or exposing skin to the elements (or others!). From hiking to serving on the front lines, Gnara helps people “go” on the go — whether at work or at play. https://gnara.com/
Media Contact
Sarah Steinwand
Treeline PR
sarah@treelinepr.com
720.299.9888