Google introduces generative AI virtual try-on tool

June 15, 2023

In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start.

Shoppers can hit products with a “Try On” badge to select a model to virtually try on tops from brands like H&M, Loft, Everlane and Anthropologie. Retail Dive