Here’s How Much Olympic Snowboarding Star Chloe Kim Is Making From Endorsements

February 8, 2022

Relative to professionals in the major North American sports leagues, virtually all Olympic athletes struggle to secure sponsorships, and it’s even tougher sledding for Winter Olympians than for Summer Olympians. On top of that, action-sport athletes like Kim have a limited competition schedule, without a coherent world tour, which means fewer chances for exposure than sponsors could get with, say, alpine skiers. Kim may also have lost some marketing opportunities during her time away from snowboarding. Forbes