Historic $100,000 Sponsorship Deal Sparks WNBA Investigation, Las Vegas Aces Under the Spotlight

May 30, 2024

In a groundbreaking move, the Las Vegas Convention and Visitors Authority (LVCVA) has bestowed each player of the Las Vegas Aces with a stunning $100,000 sponsorship deal, signaling a major shift in professional sports sponsorships. This generous gesture has, however, prompted the Women’s National Basketball Association (WNBA) to launch an investigation to scrutinize the legality and fairness of these payments.

According to sources, these deals resemble the NIL (Name, Image, and Likeness) agreements commonly seen in college sports but on a scale previously unseen at the professional level. Every player on the Aces’ roster has signed a contract to engage in promotional activities on behalf of Las Vegas, coupled with sporting city-themed apparel to further promote the tourist hotspot. MSN