How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
June 8, 2023
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s building brand loyalty through community, with moves such as in-store classes and running groups. FORTUNE (possibly paywall)
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