How Merrell’s Focus on Women and Product Innovation Earned It the 2022 FNAA Brand of the Year Award
November 30, 2022
After two years of discovery brought on by the pandemic, Merrell spent much of 2022 focused on promoting a more diverse vision of the outdoors, while also delivering compelling and accessible product to the marketplace.
That resulted in big sales gains. In the third quarter ended Oct. 1, Merrell posted total revenue of $198.6 million, up 33.6% year over year. FN