How Salomon Sportstyle Emerged as a Favorite of the Fashion Elite

March 6, 2023

According to StockX, Salomon was the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth in 2022 over 2021.

Salomon launched its Sportstyle category in fall 2018, but George Egan, Salomon North America director of Sportstyle, said the blueprint for the business unit began when The Broken Arm reached out in 2015 to do a project around the SpeedCross. FN