How Under Armour Is Winning With Women in Basketball — and Why That Impacts Its Efforts in Other Sports

October 17, 2021

Under Armour revealed its Breakthru basketball sneaker, the Flow Breakthru 2, emblematic of its continuous efforts to cater to women athletes. To break down barriers that girls often face when playing or considering playing sports, Under Armour also developed initiatives like She Who Plays with Good Sports and a partnership with The Girls Opportunity Alliance to advocate for and create access to girls nationwide. Footwear News