How Women’s Outdoor Brand Hikerkind Uses Community to Build Awareness
August 21, 2023
Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and what they want is not a simple answer.
To help create a sense of community around the brand, Hikerkind hosts weekly hiking club meetups across the country as well as a range of events at its Brooklyn, New York studio that aren’t solely outdoor-focused. The Daily Outdoor Retailer