Investors Have Their Eyes On Women’s Sports As Profitability Soars

June 21, 2024

The rapid development of new leagues has made investing in women’s sports increasingly more attractive and full of opportunities. Now, more than ever, women’s sports are on investors’ radars, with its status as one of the fastest-growing industries making the market especially enticing. Women’s sports are increasingly profitable. The 2023 Women’s World Cup exemplifies this success, generating over $570 million in revenue and breaking stigmas around women in sports.

Revenue in women’s sport primarily comes from commercial channels, including club sponsorships, partnerships and merchandising sales. This contrasts with men’s sports, where revenue is mainly driven by broadcasting rights, highlighting a significant growth area and economic potential for women’s sports. Forbes