Liv introduces new Macha Pro Performance Road Cycling Shoe

April 14, 2022

New Sleek, Lightweight Design Offers Improved Efficiency and Comfort With Every Pedal Stroke

NEWBURY PARK, Calif. (April 14, 2022)/SPORTSWIRE WOMEN/ – Liv, the company dedicated to getting more women on bikes, today introduced the new Macha Pro, its lightest and most efficient performance road cycling shoe. Designed to support riders’ efforts to get the most power out of every pedal stroke, WorldTour team riders including members of Liv Racing-Xstra and Team Bike Exchange-Jayco will be racing and training with the Macha Pro during the 2022 season.

“The Macha Pro is an amazing shoe. It’s comfortable, lightweight and responsive – especially on long training days and races,” said Valerie Demey, Liv Racing Xstra WorldTeam rider. “It is efficient, stable and has great power transfer to my pedals when I am going for a breakaway or pushing hard on the bike.”

Improved Power Transfer in Each Pedal Stroke

The Macha Pro features an all-new ExoBeam outsole with a dual-beam design made with ultralight 100% carbon fiber for superior toe-heel stiffness. Created to generate better power transfer without sacrificing torsional flexibility and stiffness,  the Macha Pro helps riders produce a more efficient pedal stroke to go further while reducing strain on knee and ankle joints.

Custom Fit Technologies

Most cycling shoe enclosures press the foot down toward the sole. The Macha Pro’s redesigned ExoWrap system draws the foot up into the shoe using its unique wrap-around design and new micro-adjust Li2 Boa® Fit System resulting in a 360-degree foot closure. This along with a removable sockliner with tunable arch support and TransTextura Plus™ antimicrobial layer gives the rider an ultra-comfortable and personalized fit.

The Macha Pro will be available in two colorways this spring. Learn more at www.liv-cycling.com.

About Liv

Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to build community and be the number one resource for women cyclists around the world. Learn more at liv-cycling.com.

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Media Contact:

Cassondra Spring, Liv

(541) 222-9380 or CassondraSpring@liv-cycling.com