LPGA Eyes Fan Insights With SeatGeek Ticketing Partnership

April 25, 2023

The LPGA has signed its first tour-wide ticketing partnership with SeatGeek as it looks to learn more about its fans—insights that have long been absent from the golf association’s arsenal. Until now, ticketing for LPGA events has been handled by a fragmented group of individual tournament operators, who were under no obligation to report data back to the LPGA. Yahoo Sports