LVMH’s Dior Adds Technogym Collab to Fitness Lineup

October 5, 2021

Exercise equipment maker Technogym announced a deal with luxury designer Christian Dior in an effort to attract more high-end clients.

Starting in January, Technogym will sell co-branded treadmills, bench presses, and gym balls exclusively in Dior boutiques across the globe. The company has machines in around 80,000 fitness centers and 500,000 private homes worldwide. Front Office Sports