Nike’s New Well Collective to Shift Focus From Sports to Holistic Health

June 13, 2023

In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective.

Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming its Nike Live stores to become Nike Well Collective stores, and it will also transition its @niketraining account on Instagram to become @nikewellcollective as part of the launch. yahoo!