June 24, 2025

rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control

Santa Barbara, CA (June 24, 2025) /SPORTSWIRE WOMEN/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort,...

June 23, 2025

Lululemon Lays Off 150, Plans ‘Modest’ Price Increases

Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility. The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives...

June 20, 2025

Women’s tackle football has 2 leagues whose championship games are on ESPN2

Women have been playing tackle football for decades, usually under the radar. Two leagues, operating independently, are helping the sport get more attention. The Women’s Football Alliance will be back on ESPN2 for its championship game on July 26 at Tom Benson Hall of Fame Stadium in Canton, Ohio, where MVP...

June 19, 2025

Report: Nike to Delay Launch of NikeSkims

The eagerly anticipated collaboration between Kim Kardashian and Nike has delayed its launch. NikeSkims, which was announced in February for a spring release, is pushing back its launch date because of production delays, according to a source familiar with the situation. A new date hasn’t been revealed. The collection is an extension...

June 19, 2025

Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments

Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...

June 18, 2025

KPMG Women’s PGA ups purse by $1.6 million, matching largest on LPGA

The KPMG Women’s PGA is now on equal terms with the U.S. Women’s Open when it comes to prize money. KPMG announced Tuesday its total purse is now $12 million, up from $10.4 million a year ago. The winner will earn $1.8 million. KPMG took over as title sponsor in...

June 18, 2025

Gambling and social media abuse of women in sport – what is going on?

According to Signify, which has been working with tennis authorities on detecting abuse through an artificial intelligence-led detection system called Threat Matrix, a significant proportion of abuse sent to tennis players stems from gamblers who have lost bets. Across the year, a category they call 'angry gamblers' sent 40% of...

June 18, 2025

This Simple Fitness Test Could Predict How Long You’ll Live, Study Finds

A new study published in theEuropean Journal of Preventive Cardiology followed 4,282 adults between the ages of 46 and 75 to assess how well they could lower themselves to the floor from a standing position-and then rise back up-using as little assistance as possible from their hands, knees, furniture, or...

June 18, 2025

Gambling and social media abuse of women in sport – what is going on?

When tennis player Katie Boulter revealed to the BBC the shocking scale of abuse she receives on social media, she emphasised that many angry messages feature references to gambling. BBC SPORT

June 18, 2025

This Simple Fitness Test Could Predict How Long You’ll Live, Study Finds

If you want to get an idea of your longevity without stepping foot in a doctor's office, try the sit-rise test. THE KANSAS CITY STAR

June 18, 2025

WNBA Star Angel Reese and Cash App Transform Chicago With New Basketball Court for Female Athletes

Following their powerful partnership in 2024 to champion the future of fandom in women's sports, Cash App and WNBA All-Star Angel Reese have teamed up again, this time to make a lasting impact in Chicago. STOCK TITAN

June 18, 2025

Rest easy with the Index Sleep Monitor smart sleep band from Garmin

OLATHE, Kan. (June 18, 2025) /SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking,...

June 17, 2025

Woman-Owned VIM & VIGR Named to Inc.’s 2025 Best Workplaces List

Missoula, Mont. (June 17, 2025) /SPORTSWIRE WOMEN/ - VIM & VIGR is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This year’s list, featured on Inc.com, is the result...

June 17, 2025

Allyson Felix: Beauty Brands Are Dropping the Ball on Women’s Sports

Women’s sports are undeniably on the rise. But according to Olympic track and field athlete and entrepreneur Allyson Felix, women’s sports marketing is still virtually nonexistent. ADWEEK

June 17, 2025

Tubi Acquires Naomi Osaka Tennis Doc ‘The Second Set’ (Exclusive)

Naomi Osaka‘s return to pro tennis after a break to give birth to her child will be captured in The Second Set, a documentary picked up by Tubi. THE Hollywood REPORTER

June 17, 2025

Olympic Gold Medalist Gwen Jorgensen invests in the Future of Triathlon through USA Triathlon Foundation

Colorado Springs, Colorado (June 17, 2023) /SPORTSWIRE WOMEN/ – The USA Triathlon Foundation is proud to announce a groundbreaking partnership with Gwen Jorgensen, 2016 Olympic gold medalist and legendary figure in triathlon. For more than a decade, Jorgensen has been inspiring new generations to enter the sport, and now she’s...

June 17, 2025

Strong Girl Publishing Announces The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a Joyful New Children’s Book from Cycling Activist Marley Blonsky

June 17, 2025 /SPORTSWIRE WOMEN/ — Strong Girl Publishing is proud to announce the Spring 2026 release of The Rag Tag Best Friends Bicycle Club: A Story About Riding Your Own Way, a new children’s picture book from All Bodies On Bikes co-founder Marley Blonsky, a leading voice at the...

June 16, 2025

First official female Boston Marathon champion dies at 86

Nina Kuscsik, the first woman to officially win the Boston Marathon, died Sunday morning in Huntington, N.Y., after a long battle with Alzheimer’s disease. She was 86. Kuscsik was a two-time New York City Marathon champion and made history in 1972 by becoming the first woman to win the Boston Marathon...

June 16, 2025

Kate Kelleghan and Laura Pineau Became the First Women to Complete the Yosemite Triple Crown

Climbers Kate Kelleghan and Laura Pineau climbed El Capitan, Mount Watkins, and Half Dome in 23 hours and 36 minutes, becoming the first women to complete the historic linkup. Outside

June 16, 2025

Take Up Cycling as a Hobby. It Might Literally Save Your Brain.

A gigantic study of nearly half a million people living in the UK, published in JAMA Network Open, by researchers from Huazhong University of Science and Technology and the University of Sydney found that riding a bike might be doing a lot more than making your legs look shredded. It could be protecting...

June 16, 2025

Next Is Now Gives Women’s Basketball Docuseries a Date and Brand Backers

The first Next Is Now project, the Fastest Six Weeks in Sports docuseries—which examines the span between the end of NCAA Women’s March Madness and the beginning of the WNBA Season. ADWEEK

June 16, 2025

Nina Kuscsik, marathon pioneer and first (official) winner of Boston women’s race, has died

Nina Kuscsik, who campaigned for women's inclusion in long-distance running and then won the Boston Marathon the first year that they were officially allowed to enter into the race, has died. She was 86. yahoo! sports

June 16, 2025

Monumental Sports & Entertainment Becomes Early Investor in Women’s Sports Platforms The IX and The Next

Monumental Sports & Entertainment (MSE) announced today that it has made a strategic investment in sports media platform The IX and its dedicated women’s basketball vertical The Next.  Monumental

June 16, 2025

Lume Six Launches Support Women: Athletes Grant Program

Santa Cruz, CA (June 16th, 2025) /SPORTSWIRE WOMEN/ - Lume Six, the woman-owned and operated brand known for developing high-performance sports bras for mountain athletes, is proud to announce its first annual Support Women: Athletes financial grant program. Designed to help women athletes pursue their 2025 goals with confidence and...

June 15, 2025

Souhan: Sarah Spain lauds success of Minnesota women’s sports, invests in Aurora

Sarah Spain is host to the podcast “Good Game with Sarah Spain,” has a new book entitled “Runs in the Family” and writes for espnW. She has created a national profile while fearlessly championing women sports and social justice. So maybe it shouldn’t have surprised anyone that she became an...