Showcased News

April 16, 2026

Scripps Sports secures multi-year partnership with Premier Women’s Rodeo

Scripps Sports has entered into a comprehensive multi-year broadcast partnership with PBR (Professional Bull Riders), the global leader in bull riding entertainment, to bring PWR (Premier Women’s Rodeo) exclusively to Scripps’ national television networks ION and Grit beginning in May. The partnership will launch with ION and Grit carrying the...

April 16, 2026

National Collegiate Rugby Partners with All Women’s Sports Network for 2026 National 7s Championships

National Collegiate Rugby (NCR) has announced a media rights partnership with All Women’s Sports Network (AWSN) to broadcast the Women’s Championship matches from the 2026 Collegiate Rugby Championship (CRC) National 7s. The championship block will air live on AWSN at 1:00 p.m. ET on Sunday, April 26 from Boyds, MD....

April 15, 2026

NWSL Moves to Restrict Which Brands Players Can Wear on the Field

The NWSL is working on a program for league-wide cleat and goalkeeper glove “exposure agreements” that would force players with non-partner sponsorship deals to cover up those brands’ logos during matches and pay fines if they don’t. The policy could bring in at least $320,000 in “retail value” annually from...

April 15, 2026

WNBA draft second-most watched ever with 1.5M viewers

With uncertainty over the identity of the top overall pick and new NCAA champion UCLA producing ​a record number of selections, the WNBA draft ‌drew its second-highest viewership total ever on Monday. According to ESPN, 1.5 million watched the event, a 20% increase ​from last year's draft. The audience reached...

April 15, 2026

USWNT and Japan set record for largest crowd in Seattle women’s sports history

For the first time since July 27, 2017 the U.S. returned to Seattle at Lumen Field (formerly CenturyLink Field) for the first time in nearly nine years. In the USWNT match versus Japan, they set a standalone record for the largest crowd for a women’s sporting event in Seattle history. In the...

April 14, 2026

Women were once banned from the Boston Marathon. Bobbi Gibb ran anyway.

Women were once banned from the Boston Marathon, but in 1966 Bobbi Gibb ran the race anyway, becoming the first woman to complete it and helping to shatter the myth that women were physically incapable of running marathons. In 1966 the Boston Marathon was officially men‑only, and women were barred...

April 14, 2026

Allyson J. Davis and Melissa Forman Launch Allez! Sports to Build the Future of Women’s Sports Media

(April 14, 2026, Los Angeles, CA) /SPORTSWIRE WOMEN/ - Veteran sports media executives Allyson J. Davis and Melissa Forman are filling the massive void in the women’s sports media ecosystem by launching Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Two months in, the company’s...

April 10, 2026

Running Industry Alliance (RIA) Announces Evolution of 
Women’s MultiSport Action Group (WMAG)

April 10, 2026 /SPORTSWIRE WOMEN/ - Running Industry Alliance (RIA) is proud to announce the evolution of the Women’s MultiSport Action Group (WMAG) - a dynamic, member‑led platform created to champion women across all areas of the running and triathlon business sector. First launched at The Running Conference presented by...

April 10, 2026

Not Just for Muscles — Creatine May Sharpen Memory & Mental Speed

A growing body of research suggests that creatine—commonly known as a muscle‑building supplement—may also sharpen memory and mental speed. A recent systematic review and meta‑analysis of randomized trials found that creatine monohydrate significantly improved several aspects of cognitive performance in adults. Memory: Participants showed about a 14% improvement in recall...

April 10, 2026

Cycling Activist Marley Blonsky Celebrates The Ragtag Best Friends Bicycle Club Book Launch at Sea Otter Classic

MONTEREY, CA /SPORTSWIRE WOMEN/ - Strong Girl Publishing, SHREDLY and All Bodies on Bikes co-founder Marley Blonsky are bringing the joy of inclusive cycling to the Sea Otter Classic next weekend, celebrating the release of Blonksy’s new children's picture book The Ragtag Best Friends Bicycle Club: A Story About Riding...

April 10, 2026

Suunto Partners With Tracksmith Stamata Women’s Marathon Team

SAN FRANCISCO, CA (April 10, 2026) /SPORTSWIRE WOMEN/ – Suunto, a global leader in performance sports wearables, is proud to share a new partnership with Tracksmith Stamata in 2026. Tracksmith Stamata is a women’s marathon team led by 8-time Olympic Trials qualifier Stephanie Bruce, working towards their dreams of qualifying...

April 9, 2026

The Uninvited Invitational Takes Over Woodward Park City This Weekend

Woodward Park City, UT April 10-12, 2026 A Global Gathering of The Most Progressive Street Style Snowboarders From Around the Globe Japan’s Hinano Sakamoto claimed the top spot at The Uninvited Japan Open in February, returning to the 2026 Invitational with momentum on her side. Photo: Emma Dubrovsky Woodward Park...

April 8, 2026

The Future of Female Performance: Muse Capital Announces Launch of Revolutionary Optima Program Accelerating Women’s Health Innovations in Sports

Muse Capital and its sports advisory arm, Muse Sport, announced the launch of The Optima Program (Optima), a revolutionary program set to define the future of female sports performance. As the first scalable health and performance program of its kind, Optima recognizes the unique needs of elite female athletes and executives in professional sport...

April 8, 2026

Always Alpha Acquires Tennis Management Firm Courtside Talent

On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused, woman-owned management and advisory firm. This is Always Alpha’s first acquisition. As part of the deal, Casey Reede, the founder of Courtside, will become Always Alpha’s head of strategy and...

April 8, 2026

NBC tabs Hall of Famer Sue Bird for WNBA analyst job

Former UConn and WNBA star Sue Bird is expected to be named as an analyst for NBC Sports' coverage of the WNBA games this season, according to a report from Front Office Sports. The report doesn't say whether Bird will be in the studio or calling games live on NBC and...

April 8, 2026

Sophie Cunningham Joins USA SPORTS’ WNBA Coverage As An Athlete Contributor

A Free Agent Forward/Guard, Cunningham to Exclusively Join WNBA Studio Coverage on USA Network Throughout the Season Cunningham Expands USA Sports’ Previously Announced WNBA Commentating Team, Including Hall of Famers Tamika Catchings and Chamique Holdsclaw (Analyst), Elle Duncan (Host), Kate Scott (Play-by-Play), and more USA Sports to Present 50-Plus WNBA...

April 8, 2026

Global women’s sports revenue to top $3 billion in 2026, according to new report

Global women’s sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, according to a report released Wednesday. The report produced by accounting firm Deloitte said women’s sports revenues internationally have increased 340% over the last four years. That has...

April 8, 2026

Hall of Famer Sue Bird joins NBC as WNBA analyst

Former UConn and WNBA star Sue Bird has been named as an analyst for NBC Sports' coverage of the WNBA games this season. Bird will join NBC Sports as a studio analyst for WNBA games on NBC and Peacock in 2026. Bird, a 2025 inductee in the Basketball Hall of...

April 7, 2026

Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon

Tucson, Arizona (April 7, 2026) /SPORTSWIRE WOMEN/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...

April 6, 2026

Travel + Leisure Co. Announces Sponsorship of Rising Swimming Star Rylee Erisman

Travel + Leisure Co., a leading leisure travel company, announced a new sponsorship agreement with USA National Team swimmer and World Junior Champion Rylee Erisman. The partnership reflects Travel + Leisure Co.’s continued investment in emerging talent and its focus on aligning with individuals who demonstrate dedication, resilience, and a...

April 6, 2026

Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge

Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...

April 6, 2026

Momentous Invests in Women’s Health Research, Supplements

The supplement brand is deepening its relationship with Dr. Stacy Sims on a new grant program that addresses women’s health and performance Six percent. That’s the share of sports science studies focused exclusively on female physiology, and one of the numbers that pushed Momentous to partner with Dr. Stacy Sims’...

April 6, 2026

Audacy Announces Two New Women’s Sports Partnerships in Portland

Audacy is expanding its presence in women’s sports with a new multi-team partnership in the Pacific Northwest. The company announced it will serve as the official radio home for both the Portland Fire and the Portland Thorns. The agreement marks the first time both teams will have consistent radio broadcasts in the market....

April 5, 2026

PWHL game at Madison Square Garden sets U.S. pro women’s hockey attendance record

The PWHL has another professional women's hockey attendance record in the U.S., with the game between the New York Sirens and Seattle Torrent at Madison Square Garden on Saturday night drawing a crowd of 18,006. The previous high water mark was 17,335 at Climate Pledge Arena in Seattle on Feb....

April 5, 2026

Virginia women’s basketball coach fired after investigation over alleged ‘nightmarish’ culture

The University of Virginia fired its head women’s basketball coach, Amaka Agugua-Hamilton, in a shocking move after the Cavaliers made a surprise run to the Sweet 16, though reports suggest a toxic culture had developed within the program. Virginia had been coming off one of the program’s most successful seasons...