News Topics
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May 12, 2025
How Unrivaled built brand partnerships that are more than logo slaps
For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor. MARKETING DIVE
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May 12, 2025
Amazon ‘virtually sells out’ NASCAR, women’s sports inventory ahead of upfront
The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS
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May 12, 2025
WNBA Franchises Are the Next Big Sports Investment
The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS
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May 10, 2025
Coco Gauff Just Debuted Her Groundbreaking Miu Miu x New Balance Collaboration
American tennis star Coco Gauff is off to a hot start at the 2025 Italian Open, winning both her Friday singles opening match and securing a doubles win with partner Alexandra Eala Saturday morning. Footwear News
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May 9, 2025
Researchers make disturbing discovery after analyzing athletes’ bodies: ‘We’re only just beginning’
While exposure to microplastics is unavoidable no matter who you are, they surround athletes almost by necessity. Athletes eat plastic-wrapped nutrition bars and drink from plastic water bottles, as they're lightweight and easily handled mid-training or during competition. They wear lightweight, elastic, breathable gear made from plastic materials. They spend...
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May 9, 2025
FIFA Women’s World Cup expanded to 48 teams from 2031
The Women's World Cup will be expanded from 32 to 48 teams, like the men's competition, starting with the 2031 edition, FIFA announced on Friday. yahoo sports
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May 8, 2025
Who Gets the Spotlight and Who Gets Left Out in Women’s Sports
In the ever-growing spotlight of women’s sports, not all athletes are illuminated equally. As television deals grow, NIL contracts balloon, and fanbases swell around college and professional women’s basketball, a quiet but powerful question looms in the background. Who gets the camera time and why? yahoo sports
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May 8, 2025
Do women work out less (or more?) at certain times of the month?
One might intuitively assume that women work out less during the phase that includes their period, but as it turns out, most people are sticking to their routines regardless of where they are in their cycle. Running Magazine
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May 6, 2025
Fremantle and the Women’s Pro Baseball League Announce Strategic Partnership Across Media, Digital and Business Verticals
Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP
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May 6, 2025
Sports Business Journal to add women’s sports biz coverage
The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news
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May 6, 2025
Unrivaled Sports Gets $120M From Dick’s for Youth Buildout
Youth sports platform Unrivaled Sports has received a $120 million investment led by Dick’s Sporting Goods and featuring participation from Miller Sports + Entertainment, Dynasty Equity, LionTree and The Chernin Group. Sportico
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May 6, 2025
BRANWYN Announces New Leadership Team
Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...
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May 6, 2025
Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes
The Nike A’One sold out within minutes of being released online. The pink shoe and accompanying apparel line for the Las Vegas Aces star have generated tons of hype in recent months, making it one of the most anticipated performance shoe drops in recent years. FRONT OFFICE SPORTS
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May 6, 2025
Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr
On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC
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May 6, 2025
Mikaela Shiffrin joins ownership group for NWSL expansion team in Denver
The two-time Olympic gold medalist and all-time leader in World Cup wins in Alpine skiing is now part of the ownership group for the NWSL's expansion team in Denver. USA TODAY
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May 6, 2025
Michele Kang is spending millions to scoop up women’s soccer teams around the world. What’s her plan?
Earlier that day, Michele Kang announced her latest large investment in the U.S. Soccer Federation at an event a few blocks away. Seemingly everyone in town for the game between the U.S. women's national team and Brazil was asking the same question: Why? ESPN
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May 6, 2025
Sue Bird to take over as managing director for U.S. women’s national basketball team
USA Basketball is set to make massive shifts in its structuring later this week, and among some of the most shocking moves includes the introduction of WNBA legend Sue Bird as the new managing director for the women's national team. USA TODAY
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May 5, 2025
Simone Biles And Olivia Dunne Headlined The Kentucky Derby — Why It Mattered
The 151st running of the Kentucky Derby doubled as a landmark moment for women’s gymnastics. Simone Biles, the sport’s most decorated athlete, became the first gymnast to act as Grand Marshal. Biles was the second female athlete to hold the title after Laila Ali received the honor in 2018. As...
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May 5, 2025
Mount to Coast Athlete Megan Eckert sets new women’s 6-Day world record with 603 miles (970 KM) at GOMU World Championship
May 5, 2025 /SPORTSWIRE WOMEN/ - Eckert’s extraordinary performance surpasses the previous record of 560.33 miles (901.764 km), set in 2024 by Camille Herron . Her achievement is now pending official ratification*. Demonstrating exceptional consistency and resilience, Eckert endures 144 continuous hours of effort, a true test of both physical...
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May 5, 2025
How Ally Financial started seeing results from its WNBA and Paige Bueckers deals well ahead of tip-off
Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. MARKETING BREW
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May 5, 2025
Can Artificial Intelligence Help Catch Breast Cancer Sooner? A New Study Looks at Missed Diagnoses Between Mammograms
A recent retrospective study led by researchers at UCLA dug deep into this issue, analyzing how and why these cancers are missed — and whether artificial intelligence (AI) can help catch them earlier. Growing Your Baby
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May 4, 2025
48-year-old wins women’s title at 2025 Toronto Marathon
New Tecumseth, Ont.’s Ana Laura Fray delivered one of the most impressive performances of all. On Sunday, the 48-year-old made a powerful statement at the Toronto Marathon, blazing to an overall women’s victory in 2:50:40 and proving that age is no barrier to excellence. Running Mag
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May 3, 2025
Lisa Carrington invests in women’s basketball
New Zealand's most successful Olympian, Dame Lisa Carrington, is investing in other female athletes - on the basketball court. Dame Lisa has joined the ownership group of the Kāhu, who compete in the Tauihi Basketball Aotearoa league. The team made headlines last year when they became the first all-women-owned sports team...
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May 1, 2025
Mizuho Americas Announces Five-Year Renewal Agreement With
Mizuho Americas, the New York-headquartered arm of Mizuho Financial Group, announced that it has renewed its title sponsor agreement for the Mizuho Americas Open through 2030 and will raise the 2026 purse to $3.25 million, one of the largest outside of the Major championships. The tournament will maintain its successful...
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May 1, 2025
May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)
May 1, 2025 /SPORTSWIRE WOMEN/ – Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...
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