Peloton seeks to rebrand as ‘more than a bike company,’ shift from ‘exclusivity to inclusivity’

May 23, 2023

Peloton is shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton Members present and future.

Its app will now offer five membership tiers, including three newly-launched tiers that allow users to work out with or without equipment and independently or with instruction. For the first time, Peloton Row content will be available on the App. BizJournals