Prana Names Tricia Shumavon President

August 1, 2023

Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana.

Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s, and kids sportswear apparel. She has also worked in merchandising with such companies as Nike, The Gap and L Brands. The Daily Outdoor Retailer