prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch

August 2, 2021

Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the one-year anniversary of the brand’s Responsible Packaging Movement (RPM), a program developed to both inspire and create industry-wide change around responsible packaging.

The brand’s journey to 100% plastic-free packaging began 11 years ago when the manager of its Boulder, Colorado retail store sent a picture of an enormous pile of plastic polybags collected from a daily product shipment, along with a question: “What do you want me to do with all of this?” Since 2010, prAna has taken a grassroots approach to reducing plastic and excess waste in its packaging. Through its roll-pack method, the brand has successfully removed over 20 million  polybags from its supply chain to date.

“Finding a solution to protect our more sensitive products, like swimsuits and outerwear, was our final hurdle in the journey towards plastic-free packaging,” said prAna’s Director of Sustainability, Rachel K. Lincoln. “It’s true that some products need protection and implementing the glassine bag was a great solution. It allowed us to eliminate the plastic bag while still ensuring we deliver a top-quality garment and brand experience.”

prAna’s Packaging Methodology

  • To eliminate polybags and overall waste, prAna developed a roll-pack method that is utilized in over 70% of its products. Once rolled, the apparel is secured with a recyclable raffia tie which leaves it “wrinkled for a reason”
  • If the roll-pack method isn’t an option, prAna uses an FSC-certified paper glassine bag and is working to convert these bags to 100% regenerated fiber content
  • prAna uses 100% recycled paper hang tags and organic cotton string rather than plastic swift tacks
  • Accessories utilize origami-style paper packaging—free of plastic and metal fasteners
  • FSC-certified, recyclable paper tape is used to seal all customer orders
  • All customer orders are shipped in recycled content kraft paper mailers or corrugated boxes

In the past year, the Responsible Packaging Movement (RPM) has grown to include over 80 brand partners across the outdoor, fashion, beauty, technology, and home goods industries. prAna is openly sharing its learnings and resources with brands that join the movement. The program provides a collaborative network of like-minded brands, monthly webinars and roundtable discussions with industry leaders, and a social media toolkit to guide brands in sharing their progress. The next webinar will be held for RPM brand members on Wednesday, September 1, 2021, and will be led by prAna and launch partner Toad&Co.

Sustainability has been a core value of prAna since the brand was founded in 1992. prAna’s commitment to make Clothing for Positive Change reflects the brand’s promise to produce apparel while respecting the planet and its people. prAna is pledging to eliminate the use of ancient and endangered forest fibers by the end of 2022, to eliminate virgin forest fibers by the end of 2025, and to produce 100% of its apparel in Fair Trade CertifiedTM Factories by the end of 2028.

About prAna

Clothing for Positive Change

We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress so we can all create Clothing for Positive Change. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product. prana.com