- CAA is now representing women’s hockey players, hoping to minimize the gender gap and help grow the sport. The Creative Artists Agency has signed eight women’s hockey players, including two-time Canadian Olympic medalist Blayre...
- A new study will examine the correlation between menstrual cycles and endurance training in female athletes with three technologies collaborating; Athletica.ai, HRV4Training, and Mira Fertility. Trizone
- The National Women’s Soccer League (NWSL) has struck a multi-year partnership with creative software specialist Adobe that will see the US-based property launch a new programme for female content creators. SP
- Megan LaMothe never asked for any handouts. As a small business owner she’s earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle...
- Although McLaughlin has been skydiving more than 330 times in the past six years, this was no typical jump. On this occasion, with Droplyne Balloons an hour southeast of Phoenix, she went up in...
- In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s...
- /SPORTSWIRE WOMEN/ – The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have...
- SHREVEPORT, LA – January 2023 /SPORTSWIRE WOMEN/ – Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by...
- The brand was founded in 2014 by Kriske following an inability to find cycling shorts that fit. In the years since it has been at the forefront of championing inclusivity within cycling and beyond....
- Less than a third of U.S. adults meet suggested benchmarks for aerobic and muscle-building activities set out by health officials, according to a new study released Thursday. The U.S. Department of Health and Human...
- The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination...
- The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in...
- The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent...
- It’s official, soccer superstar Alex Morgan has surpassed tennis icons Serena Williams and Naomi Osaka to become the most endorsed female athlete of 2022. Alex is no doubt incredibly talented. Her influence has played...
- January 26, 2023 – Boulder, Colorado, USA –/SPORTSWIRE WOMEN/ – Fast Talk Laboratories, the fast-growing endurance training and coaching education platform, has launched a new podcast series on its popular Fast Talk podcast feed. Fast...
- Black-owned femtech apparel brand Oya Femtech Apparel has recently announced that it has raised $1.3 million in an oversubscribed pre-seed round. The round is led by the Sixers Innovation Lab, with additional investors including REI Path...
- The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights...
- While women’s representation in running has come a long way, we are still far from seeing a 50/50 split at the start lines of ultra races in 2023. According to RunRepeat’s State of Ultrarunning’s...
- The 2021 Final Four Most Outstanding Player came into this season with a NIL valuation of $75,000 at minimum — and has inked deals with some of the biggest brands, like Nike and Beats...
- After a runner’s Instagram post about the Boston Marathon’s lack of a clear policy around pregnancy deferrals, the Boston Athletics Association is finally taking action. Women’s Running
- Elite runners are joining the calls for better maternity policies in sport, adding their voices to those in the WNBA and in soccer. WNBA All-Star forward Dearica Hamby called out the Las Vegas Aces...
- Triathlon is a sport that requires top-level performance across three difference disciplines to achieve success at the highest level and with five World Championship titles, there’s no doubt Scotland’s Lesley Paterson has done just that. Alongside...
- 23/01/2023 /SPORTSWIRE WOMEN/ – The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller...
- Canada has the chance to prove why it should get a WNBA team. Toronto is hosting a preseason game between the Minnesota Lynx and Chicago Sky in May at Scotiabank Arena that will air...
- The inconsistency of searchable facts that disadvantages sportswomen is behind a new global campaign called “Correct The Internet” which is the collective work of an international group of like-minded people that seeks to highlight...
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