- At the start of the WNBA season earlier this year, the Golden State Valkyries and the vitamin and supplement brand Olly were both new to the league. By the end of the regular season, both the...
- The opening game of the WNBA Finals was the most watched Game 1 since the league’s inaugural season. An average of 1.9 million viewers watched Las Vegas edge Phoenix 89-86 on Friday night, according to ESPN....
- Life Time, the nation’s premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time’s robust ecosystem spanning...
- The latest versions of the Apple Watch (Series 11 and Ultra 3), released Sept. 19, have a new health feature: hypertension notifications, representing a breakthrough addition to the heart health features offered by Apple...
- Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he...
- The Las Vegas Aces came out 89-86 winners in a thrilling Game 1 of the WNBA Finals against the Phoenix Mercury. A’ja Wilson topscored with 21 points and 10 rebounds as the Aces’ bench outscored the...
- Global marketing agency M+C Saatchi has acquired Women’s Sports Group (WSG), a specialist advisory and media rights consultancy operating in women’s sport. Founded in 2019 by former Football Association (FA) director Dame Heather Rabbatts,...
- This week on StrictlyVC Download, TechCrunch Editor-in-Chief Connie Loizos speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated exclusively to women’s sports. Nortman launched this $250 million fund in 2023, right...
- Perimenopause doesn’t wait until 50. For many women, it begins in their mid-to-late 30s or 40s, a time already packed with career demands, caregiving and everything in between. The transition can bring more than...
- KAILUA-KONA, Hawai`i (October 7, 2025) /SPORTSWIRE WOMEN/ – More than 1,600 registered female triathletes from around the world will gather in Kailua-Kona Hawai`i for the 2025 IRONMAN® World Championship® triathlon. Age-group and professional athletes...
- Mattel announced Team Barbie — Maher, English player Ellie Kildunne, New Zealander Portia Woodman-Wickliffe and French player Nassira Konde — on Oct. 6, encouraging young girls to “own their confidence proudly.” TODAY
- Napheesa Collier is a smooth, coolheaded forward for the Minnesota Lynx. She is not the most famous player in the W.N.B.A., but she is one of the best. Before injuring her ankle, in early...
- DoorDash Canada is now the official on-demand delivery platform partner of the Professional Women’s Hockey League (PWHL), joining its long-standing collaboration with the Women’s National Basketball Association (WNBA) and its founding partnership with the...
- Allstate, the Big Ten Conference and Big Ten Network (BTN) today announced the creation of the Allstate Big Ten Women’s Championship Series, a new competition designed to spotlight and celebrate excellence in women’s athletics...
- After a breakout first year, the women’s basketball league, Unrivaled, is taking games on the road. The first stop? Right here in Philadelphia. “This will be the first time since 1998 since professional women’s basketball...
- KONA, Hawai`i / TAMPA, Fla. (October 2, 2025) /SPORTSWIRE WOMEN/ – IRONMAN is pleased to announce that an icon of the sport and one of the most highly decorated IRONMAN® age-group athletes, Cherie Gruenfeld,...
- Bend, OR (October 1, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the brand known for redefining performance, comfort, and sustainability, proudly announces the expansion of its Seamless Merino collection with the launch of the Essential Compressive...
- AT THE 2025 BIG TEN MEDIA DAYS in July, which unofficially marks the beginning of the season, the head coach of Penn State’s Nittany Lions women’s volleyball team, the reigning NCAA champions, sat calmly on...
- AT THE 2025 BIG TEN MEDIA DAYS in July, which unofficially marks the beginning of the season, the head coach of Penn State’s Nittany Lions women’s volleyball team, the reigning NCAA champions, sat calmly on...
- Google has updated its YouTube Select program with College Sports and YouTube TV Women’s Sports lineups, enabling marketers to target engaged sports fans during peak seasons for better ad precision and ROI. WebProNews
- The 2028 Women’s Basketball Final Four will be held at Lucas Oil Stadium in Indianapolis. The NCAA’s Division I women’s basketball committee says moving the Final Four from Gainbridge Fieldhouse to Lucas Oil is...
- Boston, MA (September 30, 2025) /SPORTSWIRE WOMEN/ – In honor of Breast Cancer Awareness Month, DEKA FIT Knoxville is partnering with Breast Connect to support breast cancer survivors. The collaboration aims to raise awareness and...
- Caitlin Clark has made a career out of breaking records: all-time NCAA Division I men’s and women’s scoring leader, most points and assists made by a rookie in WNBA history, first triple-double by a...
- Women sports fans have always been here, but marketing to women has long been dominated by the old-fashioned “shrink-it and pink-it” method that views female fans as an afterthought. yahoo! sports
- Emeryville, Calif. /OUTDOOR SPORTSWIRE/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday...
- Running multiple marathons does not universally protect against mental health issues, a new study by Trinity College Dublin has found. Ireland boasts one of the highest rates of multi-marathoners — or people who run...
- Girls’ flag football is exploding in popularity at high schools across the Bay Area, especially since the sport was officially sanctioned by California in 2023. It coincides with the rise of professional women’s sports...
- The Los Angeles Sparks are set to make a historic move in women’s sports. On Wednesday, the franchise announced plans for a new 55,000-square-foot practice and training facility in El Segundo, scheduled to open...
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