- Sun Valley, ID (Nov. 7, 2024) /SPORTSWIRE WOMEN/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful...
- ESPN Events will host the first-ever women’s college basketball matchup in the Peraton Armed Forces Classic to tip off the 2025-26 season when perennial powers Louisville and UConn play at Ramstein Air Base in...
- Three sports in the NCAA Emerging Sports for Women program — acrobatics and tumbling, triathlon and stunt — are trending toward NCAA championship consideration, based on the latest sports sponsorship data released in October....
- FIFA has invited media companies in the United States and Puerto Rico to bid on the rights to carry the 2027 FIFA Women’s World Cup in Brazil and the 2031 Women’s World Cup which...
- As women’s sports grow in popularity with viewers and marketers, three professional sports leagues have announced plans to expand into other markets. The WNBA (basketball), NWSL (soccer) and PWHL (ice hockey) are all adding...
- November 1, 2024 /SPORTSWIRE WOMEN/ – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition,...
- The consultancy has years-long relationships with leagues like the WNBA and the NWSL. Now, it’s encouraging other brands to compete in the space. Marketing Brew
- The WNBA aims to add another expansion team by the 2028 season—and there is no shortage of eager potential owners. The league is already preparing to welcome three expansion franchises over the next two...
- It turns out there are a handful of factors that can affect the lifespan of your sports bras—like how you clean them and the materials they’re made of. While it can be tempting to...
- As World Mental Health Month wraps up, World Athletics is highlighting a distressing trend revealed during the Paris 2024 Olympic Games: a surge of online abuse directed at athletes. A newly published study, conducted in collaboration...
- PORTLAND, Oregon (October 31, 2024) /SPORTSWIRE WOMEN/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share...
- SAN FRANCISCO, CA [10/31/2024] /SPORTSWIRE WOMEN/ – Movemint, a technology platform for endurance events, is excited to unveil a new integration with Strava. This integration bridges the gap between events and activities: when you...
- Generational differences can influence views on fitness, as evidenced by results of a new survey conducted by garagegymreviews.com among 2,000 Americans over the age of 18. The younger generations tend to exercise to boost their...
- October 30th, /ENDURANCE SPORTSWIRE/ – Started in 2020, the Hit Play Not Pause podcast, hosted by Selene Yeager and produced by Feisty Media, released its 200th episode today. In that time, the pioneering show...
- /SPORTSWIRE WOMEN/ The Women’s Pro Baseball League (WPBL) is launching in the summer of 2026 with six teams and is the only professional women’s baseball league in America. The League is Co-Founded by baseball...
- A tough nine-stage route for the fourth edition of the women’s Tour de France was revealed on Tuesday, with organisers saying the route reflects growing standards in the women’s event. “The level in women’s...
- The six-team Professional Women’s Hockey League is launching its expansion process with plans to add as many as two franchises for the start of the 2025-26 season, a league executive announced Tuesday. Speaking at the...
- After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. In March, GroupM said...
- SANTA MONICA, Calif.– Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a...
- There are plenty of marketable athletes globally, but according to SportsPro, beloved gymnast Simone Biles is the most marketable of them all. SportsPro, a London-based sports business media company, has revealed its list of...
- Six WNBA head coaches have been fired since the end of the regular season—making half of the league’s jobs open. When the Chicago Sky hired Teresa Weatherspoon as head coach last October, it was the...
- The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes....
- Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where...
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