- The U.S. and Japan are currently No. 1 and No. 2, respectively, in the women’s softball world ranking, which was last updated in July. But in the business of softball, there may be nowhere...
- Julie Foudy is out at ESPN after 20 years. Foudy and ESPN failed to reach an agreement on a contract renewal, sources told Front Office Sports. The former captain of the U.S. Women’s National Team...
- Last July, pitcher NiJaree Canady shook college sports when she announced her transfer to Texas Tech and landed the richest softball NIL deal ever. ESPN
- The NWSL acknowledged that last week’s game between Angel City FC and the Utah Royals should have been suspended after Savy King required emergency medical treatment on the field. USA TODAY
- Airbnb is taking on hotels… again. The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or...
- Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women. The 42-year-old, who will now sit on the board, announced the deal on...
- Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian
- As women’s sports have experienced meteoric growth in recent years, many female athletes have come forward to share accounts of stalking and harassment. ELLE
- The schedulers of the Women’s National Basketball Association (WNBA) have picked a game with muscle. The Lynx have won four titles, a joint record. The Economist
- Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals....
- From building Angel City FC to launching the Golden State Valkyries, Jess Smith has been at the forefront of revolutionizing women’s sports. Now as President of the WNBA’s newest franchise, she joins Redefined to share...
- From Fenty to Glossier, beauty brands are aligning with women’s sports, redefining sports partnerships in 2025. These collaborations not only enhance brand visibility to a shiny, new audience, but also underscore a commitment to...
- Alex Morgan, one of the most iconic athletes in women’s football, has taken a new step after retirement by becoming a minority stakeholder in San Diego Wave FC, the National Women’s Soccer League (NWSL)...
- May 14, 2025 /SPORTSWIRE WOMEN/ – For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation®...
- Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a...
- Washington, D.C. (May 13, 2025) /SPORTSWIRE WOMEN/ – The largest U.S. marathon designed entirely for women, by women, just got even more powerful. Every Woman’s Marathon presented by Team Milk, announced today its 2025...
- About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. KSTP
- The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and...
- Booking.com made its first entry in US women’s sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA. SportBusiness
- In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. FAST COMPANY
- For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor. MARKETING DIVE
- The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his...
- The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his...
- American tennis star Coco Gauff is off to a hot start at the 2025 Italian Open, winning both her Friday singles opening match and securing a doubles win with partner Alexandra Eala Saturday morning....
- While exposure to microplastics is unavoidable no matter who you are, they surround athletes almost by necessity. Athletes eat plastic-wrapped nutrition bars and drink from plastic water bottles, as they’re lightweight and easily handled...
- The Women’s World Cup will be expanded from 32 to 48 teams, like the men’s competition, starting with the 2031 edition, FIFA announced on Friday. yahoo sports
- In the ever-growing spotlight of women’s sports, not all athletes are illuminated equally. As television deals grow, NIL contracts balloon, and fanbases swell around college and professional women’s basketball, a quiet but powerful question...
- One might intuitively assume that women work out less during the phase that includes their period, but as it turns out, most people are sticking to their routines regardless of where they are in...
- Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP
- The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news
- Youth sports platform Unrivaled Sports has received a $120 million investment led by Dick’s Sporting Goods and featuring participation from Miller Sports + Entertainment, Dynasty Equity, LionTree and The Chernin Group. Sportico
- Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of...
- The Nike A’One sold out within minutes of being released online. The pink shoe and accompanying apparel line for the Las Vegas Aces star have generated tons of hype in recent months, making it...
- On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC
- The two-time Olympic gold medalist and all-time leader in World Cup wins in Alpine skiing is now part of the ownership group for the NWSL’s expansion team in Denver. USA TODAY
- Earlier that day, Michele Kang announced her latest large investment in the U.S. Soccer Federation at an event a few blocks away. Seemingly everyone in town for the game between the U.S. women’s national...
- USA Basketball is set to make massive shifts in its structuring later this week, and among some of the most shocking moves includes the introduction of WNBA legend Sue Bird as the new managing...
- The 151st running of the Kentucky Derby doubled as a landmark moment for women’s gymnastics. Simone Biles, the sport’s most decorated athlete, became the first gymnast to act as Grand Marshal. Biles was the...
- May 5, 2025 /SPORTSWIRE WOMEN/ – Eckert’s extraordinary performance surpasses the previous record of 560.33 miles (901.764 km), set in 2024 by Camille Herron . Her achievement is now pending official ratification*. Demonstrating exceptional...
- Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. MARKETING BREW
- A recent retrospective study led by researchers at UCLA dug deep into this issue, analyzing how and why these cancers are missed — and whether artificial intelligence (AI) can help catch them earlier. Growing...
- New Tecumseth, Ont.’s Ana Laura Fray delivered one of the most impressive performances of all. On Sunday, the 48-year-old made a powerful statement at the Toronto Marathon, blazing to an overall women’s victory in...
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