- One of the most remarkable comebacks in Olympic history is now a reality. Eight years after her last Olympic berth, skier Lindsey Vonn will once again represent the United States in February for the Milano/Cortina Games....
- A new survey shows fitness is a top spending priority for Americans, with many respondents indicating they‘d rather spend less on dining out and travel before cutting back on gym memberships Fitness remains the...
- Women’s sports are no longer a side category in the world of sports investment—they are a high-growth commercial asset class with institutional capital flowing in, valuations accelerating and scalable-adjacent businesses emerging. In recent years,...
- Denver City Council gave its $50 million final stamp of approval Monday night for a planned professional women’s soccer stadium. Denver Summit FC threatened to abandon its plans to bring the team and a 14,500-seat stadium...
- After making headlines in Williamsport more than a decade ago, Mo’ne Davis is making them again. The Philadelphia sports icon will play in the inaugural season of the Women’s Pro Baseball League after signing...
- Smart ring giant Oura has released its 2025 Year in Review, giving members with at least 60 days of data a personalized look at how their sleep, activity and recovery evolved over the past...
- Oura’s yearly wrap-up usually feels like a personal pat on the back. This year, though, it also offers a look at global health trends. The company has released its 2025 Year in Review, and...
- Lincoln Financial announced a first-of-its-kind agreement with FOX Sports, becoming the inaugural Game Break sponsor for the Women’s Sports Desk featured in the network’s live women’s college basketball coverage. The multi-year sponsorship reflects Lincoln’s...
- League One Volleyball (LOVB) is in a golden state of mind following the announcement of its newest franchise. On Thursday, Dec. 18, the women’s professional indoor volleyball league announced it’s expanding to the Bay Area...
- The U.S.’s Allie Gibbons signed up for The Speed Project Atacama before she knew she was pregnant—and decided to keep going. Allie Gibbons didn’t plan to run 300 miles while pregnant—she had already committed...
- After three decades of existence, the WNBA finds itself in a precarious position as team owners and the players’ union battle over a new collective bargaining agreement. Coming off two seasons that set attendance and TV ratings records, athletes want a larger...
- Sunday marked the 20th edition of the Antarctic Ice Marathon, and it was notable for more than just its long history: for the first time ever, a woman claimed the outright race title. Australia’s Catherine Drysdale dominated...
- Bend, OR (December 15, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce that it has been named to Athletech News’ Startups To Watch 2025–26,...
- Unrivaled presented by Samsung Galaxy today announced a multiyear partnership with Thorne, a leader in science-backed health and wellness solutions for athletes, in a move that makes Thorne both the Official Sports Nutrition partner...
- The Portland Fire announced a new partnership this week with Toyota, which will serve as the team’s exclusive automotive partner. The deal expands Toyota’s investment in women’s sports in Portland, as the company is now partnered...
- Encinitas, CA (December 12, 2025) /SPORTSWIRE WOMEN/ — The Belgian Waffle Ride (BWR), North America’s most irreverent and demanding unroad cycling series, is proud to announce a strategic partnership with Distance To Empty (DTE), the women-led cycling...
- Hello Sunshine, along with Ally and the Lyda Hill Philanthropies’ If/Then Initiative, revealed the premiere of The Rise, a five-part documentary series capturing the growth of women’s professional sports. The first two films in the series land...
- While the Athletes Unlimited Softball League (AUSL) has made waves over the last year, creating a new opportunity for the world’s best professional softball players to compete, a new league is looking to do the...
- In a landmark moment for women’s tennis, the WTA has signed what is believed to be the biggest sponsorship deal in the history of female sport with Mercedes Benz. The WTA today announced that...
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