Press Release Archive for dates of Friday, March 29, 2024 thru Thursday, April 11, 2024
- “Women are not small men.” It’s a statement that Stacy Sims, Ph.D., a decorated athlete, exercise physiologist, nutrition scientist, and author, has made for years, as she and her teams have revolutionized women’s endurance sports. Until...
- The WNBA, which has long positioned itself as an advocate on social justice issues, announced a partnership with the first FDA-approved over-the-counter daily birth control pill. The drug, Opill, fits with the league’s stated...
- South Carolina’s 87-75 victory over Caitlin Clark and Iowa in the women’s NCAA championship game has achieved a pair of milestones. It is the first time the women’s title game outdrew the men. It...
- In the age of fitness influencers and workout classes doubling as social outings, Athletic Cosmetic Company is eyeing the sports and fitness makeup market with products that are sweat and water-resistant. Kate Solomon, founder...
- ASICS is announcing the results of its second Global State of Mind Study, which reaffirms a positive link between physical exercise and mental wellbeing and uncovers a link between being physically active in teenage...
- Investment in women’s sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women’s sports are one of the hot...
- Cathy Engelbert is betting big on the WNBA’s next media-rights deal. Speaking on CNBC a day after Iowa fell to undefeated South Carolina in the NCAA championship game, the WNBA commissioner is already talking up the...
- Following record ratings for ESPN’s coverage of the Women’s Basketball Final Four games, Magid has released new data showing a significant growth in interest in women’s basketball. The Magid research survey found that the fanbase...
- As the final seconds ticked off in South Carolina’s victory over Iowa, ESPN’s Ryan Ruocco exclaimed, “Perfection with a touch of sweet redemption.” The line was a chef’s kiss in several ways. Ruocco was...
- Friday’s women’s Final Four matchup between UConn and Iowa was the most-watched women’s college basketball game in history, ESPN announced. The thrilling Iowa win, featuring stars Caitlin Clark and Paige Bueckers, averaged 14.2 million...
- Sports bras are a necessary evil. I’m not the bustiest runner, but even I need a high-support bra to neutralize the laws of physics. Adding a chest strap to the mix, however, often feels...
- Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette...
- Human biomechanics specialists based out of Volodalen SportLab in France have found a connection between running style and personality type, according to a new study published in Plos One. The research team used 80 adult...
- If modesty is a matter of downplaying your achievements, Mirna Valerio is the definition. She’s one of ten women who took part in lululemon’s FURTHER Ultramarathon – a historic six-day event in which each athlete surpassed the...
- Iowa and LSU attracted the second-largest audience for any basketball game on ESPN — college or pro — since 2012. ESPN says 12.3 million people watched the rematch of last year’s NCAA women’s tournament final, with...
- It’s not often during a broadcast of a nationally televised sporting event that the focus is keenly on its studio team. It’s the players and the teams and the actual game that draws the...
- Although still a taboo subject for some, significant progress is being made in studying the influence of the menstrual cycle on the psychophysical performance of elite and Olympic athletes, who are beginning to be...
- The superstar women’s college basketball matchups Monday night attracted more than just viewers — the games also set new sports betting records. FanDueltells CNBC that the Louisiana State University versus Iowa game was its...
Thursday, April 11, 2024
Wednesday, April 10, 2024
Tuesday, April 9, 2024
Monday, April 8, 2024
Sunday, April 7, 2024
Thursday, April 4, 2024
Wednesday, April 3, 2024
Tuesday, April 2, 2024
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