- Travel + Leisure Co., a leading leisure travel company, announced a new sponsorship agreement with USA National Team swimmer and World Junior Champion Rylee Erisman. The partnership reflects Travel + Leisure Co.’s continued investment...
- Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a...
- The supplement brand is deepening its relationship with Dr. Stacy Sims on a new grant program that addresses women’s health and performance Six percent. That’s the share of sports science studies focused exclusively on...
- Audacy is expanding its presence in women’s sports with a new multi-team partnership in the Pacific Northwest. The company announced it will serve as the official radio home for both the Portland Fire and the...
- The PWHL has another professional women’s hockey attendance record in the U.S., with the game between the New York Sirens and Seattle Torrent at Madison Square Garden on Saturday night drawing a crowd of...
- The University of Virginia fired its head women’s basketball coach, Amaka Agugua-Hamilton, in a shocking move after the Cavaliers made a surprise run to the Sweet 16, though reports suggest a toxic culture had...
- Columbus City Council announced a plan yesterday to raise $25 million to fund the potential expansion of National Women’s Soccer League to Columbus. The proposal, which has been agreed upon by team ownership partners...
- In a USA Today piece timed to the 2026 Women’s Final Four, five NCAA Tournament players reflect on how “Women’s March Madness” has changed as the sport grows in visibility, revenue, and fan intensity....
- A year before the club starts play, the LOVB San Francisco ownership group is expanding with notable names from soccer icon Julie Foudy to Warriors coach Steve Kerr. LOVB announced the expansion club late...
- Marriott International has announced a new luxury‑wellness brand under its portfolio, teaming up with Italy’s Lefay Resorts through a joint venture to bring high‑end wellness resorts into the Marriott Bonvoy ecosystem. Marriott is adding...
- When the Columbus Fury take the court at Nationwide Arena, the energy in the building is hard to ignore. The crowd is loud, the athletes are electric, and the stakes feel real — because...
- “Coming to Term” is a short film documenting elite trail runner Clare Gallagher’s experiences running during her final month of pregnancy, offering an unfiltered view of the physical and emotional challenges involved. Gallagher, known...
- One of the NFL’s first female referees said she considered cutting off her hair after league officials allegedly instructed her to style it in a way that would clearly mark her as a woman on the field, according...
- Co-founded by WNBA player Lexie Hull, Forta Cosmetics is building its marketing strategy around female athletes using and promoting its product Forta Cosmetics officially launched today, debuting its performance beauty brand with a distribution strategy centered...
- ESPN will present some fancy footwork during its telecasts of the Women’s Final Four. For six years, ESPN found success with Sue Bird and Diana Taurasi at the helm of a special ESPN2 “altcast” aimed at providing a...
- Garmin has announced a product integration with Natural Cycles that allows compatible smartwatches to sync skin temperature data directly with the fertility tracking app. By tracking overnight temperature changes on devices such as the fenix...
- Choice Sports Group has launched as a new player‑representation agency dedicated to elevating the next era of women’s basketball by focusing on grassroots and collegiate female athletes earlier and more holistically than traditional firms....
- Stanley is back with another limited-edition collaboration, this time teaming up with TOGETHXR for a new tumbler collection celebrating women’s sports. Instead of the brand’s typical color-driven drops, this release features bold, message-forward artwork, bringing a different...
- Geico launched a docuseries campaign called Miles that Matter to highlight women’s sports during March Madness, featuring UConn’s Azzi Fudd, Michigan’s Trey McKenney, and WNBA star Napheesa Collier. The series emphasizes family support during life transitions,...
- The reaction to ESPN creating a primetime women’s sports window to replace Sunday Night Baseball starting this summer was predictable. Despite the fact that the WNBA and NWSL are the biggest properties in the ESPN lineup...
- The tech entrepreneur is the second TGL franchise owner to commit to the women’s competition, joining Atlanta Falcons owner Arthur Blank, who Sportico says also paid US$20 million to secure a team in February. Ohanian has...
- Seattle, WA & Sun Valley, ID (March 26, 2026) /SPORTSWIRE WOMEN/ – Women-led active lifestyle and apparel brands, Oiselle and Wild Rye, announced today the launch of a collaborative collection consisting of shared, limited-edition...
- OCEANSIDE, CA (March 26, 2026) /SPORTSWIRE WOMEN/ — Olympic silver medalist, Ironman World Champion, and one of the most decorated athletes in triathlon history, Michellie Jones has joined Van Rysel (cycling) and KIPRUN (running) as...
- A year ago, point guard O’Mariah Gordon was leading Florida State into the second round of the NCAA Tournament. Not only is the 5-foot-5 grad student now at another school, but playing an entirely...
- The International Olympic Committee (IOC) announced it will require a ‘one-time’ genetic screening for all female athletes wishing to compete in the Olympic Games, beginning with the 2028 Olympic Games in Los Angeles. The IOC...
- The first‑ever International Women’s Sports Film Festival (IWSFF) will debut in Portland, Oregon, from May 1–3, 2026, at the Judy Kafoury Center for Youth Arts. The IWSFF is the first global film festival dedicated...
- Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience American consumers entered 2026 in a state of economic uncertainty, which continues...
- One of the first steps towards building the expansion teams is set. Originally slated for April 6th, the WNBA has scheduled the expansion draft for Friday, April 3rd. The 14th and 15th teams of the...
- Last weekend, Italy’s Andreas Reiterer finished second at Chianti Ultra Trail by UTMB, but had to turn down a Golden Ticket (automatic entry) to Western States 100 (WSER) because his partner is due to give birth...
- The intense, all-night negotiations over the WNBA’s collective bargaining agreement were new to many on both sides. The grueling discussions lasted eight days and went well into the early morning hours each session. More than 100...
- For the first time in four years, American marathonerEmma Bates will not run the Boston Marathon. The 33-year-old, who has twice finished as the top American woman in the field, is stepping away from racing...
- The No. 1 pick in the 2026 WNBA draft is still up for debate. What isn’t is the reality that their rookie-scale contract will be more than six times what 2025 No. 1 pick,...
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