- Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might...
- The International Trail Running Association (ITRA) has launched the first-ever Women’s Trail Day, a new international initiative encouraging women to get out on the trails and help close the gender gap in the sport....
- The spotlight is firmly on the WNBA this year and the league has the sports world’s full attention. There was a seismic shift in interest last season with a new rookie class bringing eyes...
- According to Australia Broadcasting Corporation (ABC), Stephanie Case was breastfeeding her 6-month-old baby when she won a 62-mile ultramarathon last weekend. People
- Results from the VITAL randomized controlled trial reveal that vitamin D supplementation helps maintain telomeres, protective caps at the ends of chromosomes that shorten during aging and are linked to the development of certain...
- The Atlanta Dream unveiled a new court design for their home opener at State Farm Arena on Thursday. The monochrome black court includes the phrase “Pay some respect to women’s sports” at half court....
- Ironman is considering evidence provided by Women in Tri UK regarding the corporation’s proportional representation world championship slot allocation system. triathlon MAGAZINE
- A group of athletes came together for a new anthology celebrating the diverse paths that motivated them to pursue a life of adventure. Flow: Women’s Counternarratives from Rivers, Rock, and Sky collects personal essays...
- Creative and innovation agency Barbarian and fan-first sports media brand The GIST have partnered to launch the official guide to women’s sports marketing for brands, through a report titled Women’s Sports: Where Smart Brands...
- Fubo is getting in the zone. Capitalizing on growing demand for women’s sports like basketball and volleyball, the streamer introduced a hub for women’s sports content to its home page earlier this month, where...
- It’s a new WNBA season, but the results remain the same: Caitlin Clark continues to set ratings records. The season opener between the Clark-led Indiana Fever and the Chicago Sky drew 2.7 million viewers Saturday...
- A 138-mile event with a grueling 21,000 feet of overall elevation gain had never seen a female finisher. Nikola Čorbová was the 2025 overall winner, breaking the tape ahead of all male competitors. Triathlete
- Olympique Lyonnais Féminin is no more. Instead, the most successful club in women’s soccer will now be called “OL Lyonnes.” The decision to remove Féminin from the name, which also comes with a new...
- Alexis Ohanian is on a mission to become one of the most influential figures in women’s sports. His investment in Chelsea Women is a huge step to achieving his goal. In the sports world,...
- Louisville, Colo. (May 19, 2025) /SPORTSWIRE WOMEN/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with...
- Across the globe, the Olympic Movement is breaking barriers with sport as a vehicle for gender equality. Last month, the Olympic Values Education Programme launched a series of inclusive projects in Saudi Arabia, which...
- Women’s sport is set to take centre stage this summer with a stellar line-up of major events. The Women’s Euros, Women’s Rugby World Cup and World Athletics Championships will be live across the BBC...
- The U.S. and Japan are currently No. 1 and No. 2, respectively, in the women’s softball world ranking, which was last updated in July. But in the business of softball, there may be nowhere...
- Julie Foudy is out at ESPN after 20 years. Foudy and ESPN failed to reach an agreement on a contract renewal, sources told Front Office Sports. The former captain of the U.S. Women’s National Team...
- Last July, pitcher NiJaree Canady shook college sports when she announced her transfer to Texas Tech and landed the richest softball NIL deal ever. ESPN
- The NWSL acknowledged that last week’s game between Angel City FC and the Utah Royals should have been suspended after Savy King required emergency medical treatment on the field. USA TODAY
- Airbnb is taking on hotels… again. The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or...
- Entrepreneur and Reddit co-founder Alexis Ohanian has continued his investment into women’s sport by purchasing a minority stake in English soccer club Chelsea FC Women. The 42-year-old, who will now sit on the board, announced the deal on...
- Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian
- As women’s sports have experienced meteoric growth in recent years, many female athletes have come forward to share accounts of stalking and harassment. ELLE
- The schedulers of the Women’s National Basketball Association (WNBA) have picked a game with muscle. The Lynx have won four titles, a joint record. The Economist
- Canada’s first WNBA team has a long to-do list before it tips off its inaugural season. The Toronto Tempo are looking to build their fan base and sign more corporate partners, among other goals....
- From building Angel City FC to launching the Golden State Valkyries, Jess Smith has been at the forefront of revolutionizing women’s sports. Now as President of the WNBA’s newest franchise, she joins Redefined to share...
- From Fenty to Glossier, beauty brands are aligning with women’s sports, redefining sports partnerships in 2025. These collaborations not only enhance brand visibility to a shiny, new audience, but also underscore a commitment to...
- Alex Morgan, one of the most iconic athletes in women’s football, has taken a new step after retirement by becoming a minority stakeholder in San Diego Wave FC, the National Women’s Soccer League (NWSL)...
- May 14, 2025 /SPORTSWIRE WOMEN/ – For the second consecutive year, Gainbridge®, a Group 1001 company, is joining forces with Parity, the premier platform for professional women athlete partnerships, and the Women’s Sports Foundation®...
- Sun Valley, ID (May 14, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, a premium women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is thrilled to announce a...
- Washington, D.C. (May 13, 2025) /SPORTSWIRE WOMEN/ – The largest U.S. marathon designed entirely for women, by women, just got even more powerful. Every Woman’s Marathon presented by Team Milk, announced today its 2025...
- About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. KSTP
- The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and...
- Booking.com made its first entry in US women’s sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA. SportBusiness
- In this episode of FC Explains, hosted by Josh Christensen, we break down why the 2024 WNBA Draft is being hailed as the moment that changed everything for women’s sports. FAST COMPANY
- For marketers looking to take advantage of the increased attention and investment in women’s sports, Unrivaled represented a rare white-space opportunity to get in on the ground floor. MARKETING DIVE
- The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his...
- The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his...
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