- Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports properties. The interest from sponsors helped the 15 highest-paid female athletes earn...
- Another flip of Nike’s ongoing partnership with the Kay Yow Cancer Fund, the non-profit organization which honors Kobe Bryant, they introduce “Kobe Sneakers.” The Nike Kobe 9 Low Protro EM “Think Pink” has recently...
- UCLA and USC are running away from the pack in their inaugural Big Ten campaigns. The rivals are winning conference games by an average of 19 points. Yahoo Sports
- Adidas is entering the next phase of its latest global brand campaign with an effort focused on the pressures athletes experience on the sidelines and the people who inspire them to overcome self-doubt. A...
- Publicis Sports has a created a new offering designed to help clients get involved with women’s sports media opportunities more efficiently and at scale. MediaPost
- Barre3, founded in 2008 by Sadie and Chris Lincoln, has acquired Studio Barre, the San Diego, CA-based barre brand founded in 2008 by Shannon Higgins. SGB Media
- As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. AdWeek
- Having signed up for the Army at the age of 15 (she started rowing at Welbeck, the Army’s sixth-form college), she is not the sort to be deterred by unhelpful trade winds, flying fish...
- Women’s flag football got its moment in the mega-sized Super Bowl spotlight this week in New Orleans, as the NFL moves to harness the momentum of women’s sports in the United States. Reuters
- The Portland Thorns of the National Women’s Soccer League and the city’s as-yet unnamed WNBA team will train together at a new performance center in a first-of-its-kind alliance between teams from both leagues. Both...
- NASHVILLE, TN (February 6, 2025) /SPORTSWIRE WOMEN/ – Movemint, a modern technology platform for endurance events, is proud to announce its partnership with Free to Move for their inaugural 5K Run for Alyssa, a...
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Brand New Women’s-Exclusive Air Jordan 4 With Premium Materials Is Expected to Be Released This YearNewly leaked information from @zsneakerheadz describes a new “Cozy Girl” Air Jordan 4 women’s exclusive set to hit retail before the end of the year. Footwear News
- Butler Athletics is set to receive the largest documented estate commitment in school history, a gift aimed to support its women’s athletic programs, on national girls and women in sports day. IndyStar
- Therabody has unveiled “Therabody, for Her,” an initiative dedicated to women’s health across four critical life stages: mental wellbeing, menstruation, motherhood, and menopause—termed the “Four Ms.” The initiative aims to provide women with the...
- A’ja Wilson, the two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina. AP News
- Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some...
- Sun Valley, ID (Feb. 4, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new...
- The Ariel Investments Project Level will turbo charge growth in women’s sports through ‘diversified investments and significant ownership stakes’. SportsPro
- NEW YORK, Feb. 3, 2025 /SPORTSWIRE WOMEN/ — Gathering in the nation’s capital this week, the Women’s Sports Foundation (WSF®) will unite with barrier-breaking athletes, advocates, coaches and leaders to celebrate the 39th annual National Girls &...
- Lindsey Vonn has a simple explanation for why she has returned to Skiing. Vonn showed that she can still be competitive when she finished sixth and fourth in a downhill and a super-G in...
- The streaming platform Roku, Reese Witherspoon’s Hello Sunshine and Rich Eisen Productions are set to launch a new studio show on Roku Channel dedicated to women’s sports. MSN
- A new study highlighting the persistent challenges women face in gym environments could offer some food for thought for gym and health club operators looking to make their spaces more inclusive to female members....
- Researchers have examined the increasingly popular practice of cold-water immersion – things like taking a cold shower or sitting in an ice bath – to see whether there’s any scientific basis for claiming that...
- Charlotte will be one of four cities that’s part of a brand-new professional women’s basketball league. Named the UPSHOT League, this initiative is dedicated to uniting excellence and values while empowering women in basketball. The...
- An ownership group including Bill and Crissy Haslam, Candace Parker, and Faith Hill and Tim McGraw has submitted a bid for a WNBA expansion team in Nashville. The team would be named the Tennessee Summitt...
- The NWSL announced on Thursday that Denver will be its 16th franchise, beginning play in the 2026 season. It will be Denver’s first women’s professional sports team in a major national league. A group...
- Alex Morgan anticipates a VC wave shaping women’s sports and has launched Trybe Ventures to back sports teamsleages , AI, and wellness startups. Business Insider (PAYWALL)
- The chairman of the NHL’s Nashville Predators and his wife want to bring the WNBA to Music City and have teamed up with a star-filled investor group including Candace Parker, Pro Football Hall of Fame quarterback Peyton Manning....
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