- GLASGOW /SPORTSWIRE WOMEN/ – During the evening session of the second day at the Sir Chris Hoy Velodrome, Jennifer Valente (San Diego; TWENTY24 Pro Cycling) tackled her first individual event, the Women’s Scratch Race. The...
- The second edition of the Tour de France Femmes wrapped up on Sunday—closing out tje secodn edition of the eight stage race. The most popular and highest-paid women’s cycling event on the WorldTour calendar...
- VANCOUVER, British Columbia– lululemon (NASDAQ:LULU) today announced the creation of a Mental Wellbeing Global Advisory Board to help the company develop best practices and influence a global conversation to improve mental wellbeing outcomes for...
- Mary Wittenberg, the former president and chief executive of the New York City Marathon’s parent company has been hired as the new president of the National Women’s Soccer League’s Gotham FC. The team’s ownership...
- Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle...
- A report from sports and entertainment intelligence platform SponsorUnited examined which Women’s World Cup players see the most brand love, based on an analysis of about 230 brands, 120 athletes, and 900 social posts...
- The US women’s team barely made it through the group stage at the World Cup, and for the owners of a major American soccer club, that’s a good thing. It suggests the game is...
- A 43-year-old mother of five came in first at the recent 100-kilometre Race to the Stones in southern England, a tough feat made all the more challenging by the fact she was pumping breast...
- SAN FRANCISCO and PORTLAND, Ore., Aug. 2, 2023 — Strava, the subscription platform at the center of connected fitness, today announced its latest effort as part of its Strive for More™ initiative, a commitment to promote and support women in...
- The International Cycling Union (UCI) has announced plans to create a second division of women’s professional teams, a move that would bring the sport’s team structure in line with their male counterparts. The UCI...
- The biggest stage race in women’s pro cycling wrapped up over the weekend. Here’s what you need to know. Outside
- Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s,...
- Manchester United will extend its jersey sponsorship with Adidas for another decade in a $1.15 billion deal, the club announced Monday—which is the largest shirt supplier deal in English Premier League history. FORBES
- While you know your morning java helps you jump-start your day; you may even know that it’s a legal performance enhancer. But you may not know what the science behind that boost is–and whether...
- The day before the start of the Tour de France Femmes on July 23, professional cyclist Ashleigh Moolman Pasio was lying on a massage table in Clermont-Ferrand, France, marveling at the amenities around her....
- The 2023 Women’s World Cup hasn’t even progressed through group play, but FIFA is already projecting higher attendance numbers than expected for the tournament. Ticket sales are now close to 1.6 million, according to...
- ESPN announced that it will air two all-female SportsCenter shows as part of an initiative to increase coverage of women’s sports. The pair of shows — scheduled for Thursday and August 11 — will be...
- In 1924, women made up only 5 per cent of the competitors. In Los Angeles, we made up 23 per cent of the athletes. But thanks to the growing commitment of the IOC, these numbers have...
- Frito-Lay North America (Frito-Lay), a North American Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, today announced it is expanding its “All-In with Frito-Lay” initiative through a $400,000 contribution to...
- Just in time for the 2023 FIFA Women’s World Cup, Google has introduced new ways to make it easier for users to find relevant information when searching for women’s sports. Through partnerships with broadcasters...
- Every so often, you hear a tragic story about someone who collapsed from cardiac arrest while out for a run, or while racing a marathon. Often their running habit will be called into question,...
- TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship. The bag won’t only reference the blockbuster Mattel smash Barbie, but it will also feature allusions to the event and the gorgeous locale, the...
- The former pro cyclist is commentating the “World Feed” along with Anthony McCrossen, and as we have come to expect from her, Walker is really nailing it, with a fresh perspective and impressive knowledge...
- France’s Claire Bannwarth ran her way into the record books this past weekend by becoming the first woman to win the Tahoe 200 Mile Endurance Run outright. The 34-year-old ultrarunner finished the mountain ultra—billed...
- San Diego, CA – June 25, 2023 – Endurance Sportswire, the only press release distribution service for the running, cycling and triathlon industries, today announced the launch of its free AI press release generator....
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