Why the organization behind ‘Got Milk’ is leaning into sports marketing

September 18, 2023

The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint.

From there, MilkPEP went all in on women in its advertising, athletes included. Marketing Brew