- Friday’s women’s Final Four matchup between UConn and Iowa was the most-watched women’s college basketball game in history, ESPN announced. The thrilling Iowa win, featuring stars Caitlin Clark and Paige Bueckers, averaged 14.2 million...
- Sports bras are a necessary evil. I’m not the bustiest runner, but even I need a high-support bra to neutralize the laws of physics. Adding a chest strap to the mix, however, often feels...
- Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette...
- Human biomechanics specialists based out of Volodalen SportLab in France have found a connection between running style and personality type, according to a new study published in Plos One. The research team used 80 adult...
- If modesty is a matter of downplaying your achievements, Mirna Valerio is the definition. She’s one of ten women who took part in lululemon’s FURTHER Ultramarathon – a historic six-day event in which each athlete surpassed the...
- Iowa and LSU attracted the second-largest audience for any basketball game on ESPN — college or pro — since 2012. ESPN says 12.3 million people watched the rematch of last year’s NCAA women’s tournament final, with...
- It’s not often during a broadcast of a nationally televised sporting event that the focus is keenly on its studio team. It’s the players and the teams and the actual game that draws the...
- Although still a taboo subject for some, significant progress is being made in studying the influence of the menstrual cycle on the psychophysical performance of elite and Olympic athletes, who are beginning to be...
- The superstar women’s college basketball matchups Monday night attracted more than just viewers — the games also set new sports betting records. FanDueltells CNBC that the Louisiana State University versus Iowa game was its...
- Although one of the hottest topics in sports, NIL also is one of the most misunderstood. Bird, Ogwumike, Boston and Bueckers get to the truths about the impact of NIL on women’s college basketball....
- When professional triathlete and multi-time iron-distance champion Michelle Vesterby crossed the finish line of Ultraman Arizona in 24:28:06 a couple of weeks ago and became the race’s overall champion, the first man didn’t follow until more than two...
- STAMFORD – (March 28, 2024)/SPORTSWIRE WOMEN/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational...
- State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION. It was also title sponsor for the 2023 WNBA season, the...
- Jasmin Paris (U.K.) made history on March 22 in the waning minutes of the 2024 Barkley Marathons, when she came around the final corner of the finishing road. No woman had ever finished four laps of...
- In her final, record-breaking season at Iowa, Caitlin Clark’s impact on women’s college basketball cannot be overstated, from historic ratings to spiked ticket prices and sold-out arenas. As soon as the obvious No. 1...
- Epsilon, a global advertising and marketing technology company, today announced it is partnering with Opendorse, the leading athlete marketplace and NIL technology company, to launch “Work Together to Win Together,” the first and only name,...
- “Physically active people have a lower risk of insomnia symptoms and extreme sleep duration, both long and short,” said lead study author Dr. Erla Björnsdóttir, sleep expert and part time teacher and researcher at...
- March Madness is a thrilling, sometimes nerve-wracking, time of year for many people, and for the first time in history viewers may be more excited for the women’s tournament than the men’s. As surprising...
- If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for...
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