- SEGG Media , a global leader in sports, entertainment, and gaming, today confirmed that Sports.com Media Group Ltd has signed a Letter of Intent to invest in women’s sports by acquiring all the assets...
- The International Cricket Council (ICC) is set for a record-breaking commercial run at the ICC Women’s Cricket World Cup 2025, with sponsorship and advertising rates climbing sharply as the tournament approaches. Sponsorship packages for the event have...
- In a sea of leggings (and debate over whether Gen Z is ditching them for baggier fits), activewear brands are scrambling to stay relevant. TikTok trends burn fast, influencer partnerships churn even faster and...
- For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets, data analytics firm Euromonitor International revealed at a recent conference. Athletech...
- FERNDALE, Wash. (September 24, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies...
- Nike’s new partnership with Kim Kardashian’s SKIMS brand will debut at retail Sept. 26, Nike announced Monday. The collection will be available through both brands’ websites and at select retail locations, including flagship stores...
- KONA, Hawai`i / TAMPA, Fla. (Sept. 23, 2025) /ENDURANCE SPORTSWIRE/ – Triathlon’s most anticipated race of the year is set to arrive in Kailua-Kona, Hawai`i on Saturday, October 11 as nearly 60 of the world’s...
- Women’s Sports Foundation CEO Danette Leighton, whose organization is the first sports NGO to receive consultative status with the United Nations Economic and Social Council, detailed research findings in a recent Time magazine article...
- You might as well put Duke in the official U.S. Olympic basketball coach description because women’s coach Kara Lawson is now the head coach of the women’s U.S. Olympic team. yahoo! sports
- PENSACOLA, Florida (September 22, 2025) /SPORTSWIRE WOMEN/ – Get ready for a week of top-flight college soccer: Twelve Southeastern Conference women’s teams will clash for the 2025 SEC Championship from Sunday, November 2 through...
- BALTIMORE (September 22, 2025) /SPORTSWIRE WOMEN/ – Race week for the Maryland Cycling Classic truly celebrated women’s cycling at the grandest scale and presented a once-in-a-lifetime platform. The entire weekend was built around women in...
- UW Health has inked a deal to become the Univ. of Wisconsin women’s sports title sponsor, the only such partnership in NCAA athletics. The sports included in the sponsorship include volleyball, hockey, basketball, soccer,...
- The smart ring maker says it’s on track to more than double its annual revenue to $1 billion in 2025. Oura is also reportedly eyeing a mega-funding round that would value it at a...
- WNBA Rookie of the Year Paige Bueckers was among the player announcements made by Unrivaled, the 3-on-3 women’s professional league, on Monday, Sept. 22.The news isn’t a surprise, as Bueckers signed a three-year deal with Unrivaled...
- Playing in the inaugural season of the Northern Super League, Calgary Wild FC — Alberta’s only pro women’s soccer team — says it’s attracting a new kind of audience to the sport. “Going into...
- The growth of women’s sports in the past year is undeniable—not just globally, but also within the Bay Area. The region known best as a hub for technology creation is thriving in a new...
- The WNBA is growing in visibility and influence. Alongside it, a new, specialized network of professional hairstylists, makeup artists, and nail techs is ensuring athletes feel like themselves—and look like the stars they increasingly...
- NWSL average viewership per game is higher than that of the MLS, yet the MLS is making more than 4x as much as the NWSL in broadcast deals. But this isn’t just about math....
- Venus Williams couldn’t be happier about the rise of women’s sports in recent years. The tennis icon, 45, opened up about the growing interest in women’s athletics while chatting exclusively with Parade amid her partnership with...
- The Connecticut Sun sale is at a standstill. Among the proposals are a pair of $325 million offers from Steve Pagliuca and Marc Lasry, both former NBA minority owners. FRONT OFFICE SPORTS
- New Balance executive Melissa Worth told the audience at the WWD x FN x Beauty Inc Women in Power event that “authenticity” is key to storytelling. Worth was interviewed by Footwear News executive editor...
- VERSANT, the soon-to-be NBCUniversal spinoff, continues to build out its roster of women’s sports media rights with the a new multi-year deal for League One Volleyball (LOVB). The premier women’s professional volleyball league in...
- OSLO (September 16, 2025) /SPORTSWIRE WOMEN/ — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Maggie Voisin, McRae...
- Another bar dedicated exclusively to women’s sports is opening in Seattle. Rough & Tumble is opening a second location in Columbia City sometime next month, the bar announced on its website. KIRO7
- PARK CITY, UTAH (Sept. 16, 2025) /SPORTSWIRE WOMEN/ – Building on the success of last year’s debut, the Girl Winter Film Tour, presented by Stio, returns to theatres across North America with an expanded...
- e.l.f. Cosmetics, a brand from e.l.f. Beauty announced the launch of a nationwide search to discover the next generation of soccer stars, in partnership with the National Women’s Soccer League (NWSL) and INDIVISA. This...
- The Billie Jean King Cup by Gainbridge today welcomes adidas as an official partner for the 2025 Finals, taking place in Shenzhen from September 16–21, and will provide branded apparel for ball kids, match...
- Following a historic 2024 season, the WNBA delivered a slight viewership increase. The 2025 WNBA season averaged 969,000 viewers across ESPN networks, Ion, and CBS, a 3% increase in viewership relative to last year, according to Sports Media...
- After a poor showing at the 2024 Summer Olympics, which saw the U.S. Women’s National 3×3 Basketball team finish with a bronze medal, USA Basketball has named two-time WNBA MVP and seven-time All-Star Elena...
- Brandi Chastain’s thrilling penalty kick to win the 1999 women’s World Cup for the United States captivated soccer fans across the county, prompting a boom in the sport and paving the way for leagues...
- All Women’s Sports Network (AWSN) will launch a dedicated women’s sports channel in Saudi Arabia on Friday in partnership with the country’s football federation and national broadcaster Saudi Sports Company. Co-founded by Oscar-winning actor...
- Apple has received official approval for one of the headline features of its new watches: the ability to sense how hard your heart is beating. The new hypertension feature is designed to spot when people...
- BAB NYC’s founders launched Brooklyn’s first fitness studio centered on women’s hormonal health and their unique physiological needs. The new studio officially opened earlier this month at premium boutique fitness brand GYM NYC’s Brooklyn...
- Sumo is more than a sport in Japan. It’s a sacred tradition, a 1,500-year-old spectacle steeped in Shinto ritual and ceremony. But at its heart lies a long-standing taboo: women are still barred from...
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