- Vancouver, Canada – (October 21, 2025) /SPORTSWIRE WOMEN/ – HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment...
- Resistance training has long been known to preserve muscle and even help restore nerve function after injury, but whether it can speed up nerve conduction in healthy adults has never been tested—until now. Outside
- Jimmy Butler’s business portfolio is warming up. The Golden State Warriors player joined an investor group and is officially a minority investor in the National Women’s Soccer League’s San Diego Wave Fútbol Club (Wave...
- The U.S. will submit a joint bid with Mexico, Costa Rica and Jamaica to host the 2031 Women’s World Cup, marking the first time the competition will have four host nations in time for...
- The Women’s Professional Baseball League has chosen New York, Boston, Los Angeles and San Francisco as the cities that will represent the four teams that will compete in the inaugural season, the league announced...
- Charlotte, N.C. (October 20, 2025) /SPORTSWIRE WOMEN/ – Feetures, America’s #1 running sock brand, is bringing its signature performance innovation to apparel with the launch of the Women’s Stride Flex Performance Tank. Following the...
- The ASICS Metaspeed series has become the dominant force in pro triathlon, with more and more athletes selecting the brand’s various options for long course racing. At the 2025 women’s IRONMAN World Championship, 7...
- The 2025 IAU 24‑Hour World Championships kicked off at 10 a.m. local time on Friday, October 18, in Albi, France, with 366 athletes from 45 countries stepping onto the 1.5-km loop. In the women’s...
- The Boston Legacy FC announced they teamed up with major retailer TJ Maxx for the club’s first front-of-kit partner. It marks the first major sponsorship for Boston Legacy FC, and the first time TJ Maxx has partnered...
- After decades of marketing progress and footwear innovation, most women runners are still wearing shoes modeled on male feet. Researchers from Simon Fraser University in B.C. argue it’s time for the industry to start...
- With nearly half of UK schoolgirls saying their breasts negatively affect their participation in sport and exercise, and more than half having never worn a sports bra during physical activity, Brarista and Boobydoo are...
- Serena Williams’ husband Alexis Ohanian, through his investment firm 776, is set to become the major investor for the seventh professional volleyball team in the League One Volleyball (LOVB) league, based in Los Angeles,...
- Sports fans are spending for the love of the game in Ally Bank’s newest report, The Cost of Fandom. The report reveals millennials lead the way in spending at $2,050 per year on fan...
- Hims & Hers Health said that it has introduced affordable treatment options for those going through perimenopause and menopause. The menopause care expands on its services into hormone-replacement therapies. The stock of the company...
- Outdoor apparel brand Halfdays has secured $10 million in a Series A funding round led by Kellwood Company, with support from Dick’s Sporting Goods Ventures and model Taylor Hill, reported Business of Fashion. SHOPeatSURF
- KONA, Hawai`i (October 15, 2025) /SPORTSWIRE WOMEN/ – Natalie Grabow, 80, of Mountain Lakes, New Jersey captured the 2025 IRONMAN® World Championship women’s 80-84 age-group title in Kona, Hawai`i on Saturday, October 11, the...
- Jessica “Stitches” Guo began her 30th birthday alone, in the woods, walking north towards the Canadian border. It was the same way she had spent the last few months of her 20s, during which...
- Internet personality and streamer MrBeast put the speed of the world’s fastest woman, Melissa Jefferson-Wooden, to the test in his latest YouTube challenge. The YouTuber offered a US$100,000 prize to any man who could beat the reigning...
- The Ironman World Championship has made a lot of progress in the last three years of women’s-only racing. Now it must avoid a setback. There was something about this year’s Ironman World Championship week in...
- KONA, Hawai`i / TAMPA, Fla. (Oct. 12, 2025) /SPORTSWIRE WOMEN/ – The best female triathletes in the world from 13 age groups claimed their respective titles at the 2025 IRONMAN® World Championship triathlon in...
- ESPN just made a major power play for women’s soccer that will bring more games to the network and direct-to-consumer streaming service. The network has signed a five-year, exclusive multimedia rights agreement for the UEFA...
- “I’ve never really been one to do things the way they have always been done,” said top British triathlete Steph Clutterbuck when she made the eye-catching announcement that she has become an OnlyFans athlete. OnlyFans is...
- KONA, Hawai`i (Oct. 11, 2025) /SPORTSWIRE WOMEN/ – In a spectacular race for the ages in stunning Kailua-Kona, Solveig Løvseth of Norway was crowned the 2025 IRONMAN World Champion, crossing the line in a...
- This year the WNBA Finals lengthened to a best-of-seven contest for the first time. As a result, the league increased the prize pool again. Winners will get $22,908 each—roughly $25,000 more as a team...
- The article explores how lessons from the women’s Ironman World Championship in Nice could improve the men’s race in Kona. It highlights the women’s event’s community feel, inclusivity, and logistical successes as models for...
- The article examines how menstrual health is becoming a central focus in women’s sports, as more athletes and teams discuss periods openly and incorporate cycle tracking into training. It highlights how understanding hormonal changes...
- The article explores how young boys are increasingly becoming fans of the WNBA, signaling a cultural shift in perceptions of women’s sports. Through marketing efforts, engaging gameplay, and relatable athletes, the league is attracting...
- The WNBA has formed an officiating task force under commissioner Cathy Engelbert to address growing concerns about referee consistency and transparency. The group will review training, evaluation, and communication processes to enhance the credibility...
- The track and field start-up Athlos “has not been a profitable endeavor yet,” founder Alexis Ohanian said at a press conference in New York City on Thursday. Asked by Front Office Sports about Athlos’s revenue and...
- Vesalius Longevity Labs, the company behind peptide brand Peptual, is going all-in on women’s health in a new partnership with telehealth provider Wisp. The two health tech brands are launching an exclusive range of...
- – Live race day coverage of the professional women’s race will air around the world on Saturday, October 11, beginning with body marking at 4:30 a.m. HST – Broadcast can be viewed globally on...
- Female athletes have reaction times 80 milliseconds faster and make fewer mistakes on the day they ovulate, according to research. Researchers at University College London (UCL) studied how different stages of the menstrual cycle and...
- Running from Derbyshire to Scotland is a feat in itself, but Jasmin Paris did it battling 50mph winds, freezing January temperatures, and in three days with less than three hours’ sleep. All the while...
- Japanese startup Athlos is launching a women’s-only athletics league aimed at creating more professional opportunities and visibility for female track and field athletes. The initiative seeks to challenge gender disparities in sports and inspire...
- At the start of the WNBA season earlier this year, the Golden State Valkyries and the vitamin and supplement brand Olly were both new to the league. By the end of the regular season, both the...
- The opening game of the WNBA Finals was the most watched Game 1 since the league’s inaugural season. An average of 1.9 million viewers watched Las Vegas edge Phoenix 89-86 on Friday night, according to ESPN....
- Life Time, the nation’s premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time’s robust ecosystem spanning...
- The latest versions of the Apple Watch (Series 11 and Ultra 3), released Sept. 19, have a new health feature: hypertension notifications, representing a breakthrough addition to the heart health features offered by Apple...
- Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he...
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