Press Release Archive for dates of Thursday, February 20, 2025 thru Wednesday, March 5, 2025
- 3 women Execs at leading outdoor brands, Joy Allen-Altimare, Global Chief Marketing Office of Saucony; Lindsay Shumlas, CEO of Cotopaxi; and Arielle Knutson, CEO of Oiselle were recently celebrated. Outside
- When Nika Mühl steps on the court next to terrorize WNBA foes with her relentless defense, she will be wearing Under Armour. Footwear News
- Toy titan Mattel is celebrating March 8th’s International Women’s Day by launching a new Barbie Role Model line that features two famous athlete duos. Just Women’s Sports
- We all know we need protein to power us through workouts and recovery, and athletes, in particular, require more than the average population. Running Magazine
- Sun Valley, ID (March 5, 2025) /OUTDOOR SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of...
- While the mechanisms for physical performance improvements from swearing are not fully understood, it appears to be a combination of sympathetic activation, hypoalgesia, and increased state disinhibition. Muscle & Fitness
- March 4, 2025 – Boulder, CO /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its newest Energy Chews Sport Fuel flavor, Grape. Inspired by the smooth, nostalgic taste of...
- Bend, OR. (March 4, 2025) /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the brand known for redefining performance, comfort, and sustainability, proudly announces the launch of its Compressive Collection. Featuring the newly launched revolutionary Compressive...
- Lewisburg, PA. (March 4, 2025) /SPORTSWIRE WOMEN/ – After two decades, VARGO is reintroducing a new and improved version of its legendary Jet-Ti canister stove, a product known for its unparalleled durability and ultralight design....
- X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action...
- The University of Utah received a $14 million estate gift from an anonymous donor that will be used to form an endowment and support the university’s women’s athletics programs, the school announced Tuesday. DeseretNews
- More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. BUSINESS DAY
- Uconn star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy. CNBC
- Alaska Airlines is proud to announce that it will be the official airline partner of Portland’s new WNBA team and is renewing its role as the official airline of Portland Thorns FC. Alaska Airlines
- Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. Williams will play a role in designing jerseys and creating merchandise collaborations with the team. espn
- Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. ESPN
- In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running...
- Sponsorship deals in women’s sports have grown at a 12 per cent year-over-year (YoY) rate, outpacing growth in select men’s professional leagues by nearly 50 per cent, according to a new report by SponsorUnited. SportsPro
- More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. The study, which surveyed 12,000 respondents across six key markets—the US,...
- Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards. MarketingDive
- For nearly 70 years, the sub-four-minute mile has remained an exclusive club—one that no woman has yet entered. But a recent study published in Royal Society Open Science suggests that could soon change. As reported in The...
- More than three quarters (76 per cent) of women’s soccer fans feel they do not see enough coverage of the sport, according to research from Sportfive. Confirmed: 81 per cent of fans want to see specific...
- When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women’s basketball league, with clubs such as the Phantoms and the Lunar...
- Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and...
- “Women’s Sports = Good Business.” “A Movement Not A Moment.” “Women’s Sports; Are You Watching Yet?” Those slogans, along with other symbols promoting women’s sports, will be in an unusual place next month: a...
- Four-time Olympian Joetta Clark Diggs, mother of professional Adidas sprinter and world champion Talitha Diggs, made a remarkable comeback at the USATF Masters Indoor Championships in Gainesville, Fla., over the weekend, racing for the first time...
- Togethxr, the lifestyle brand and media company built around women’s sports, has tallied $6 million in revenue from its “Everyone Watches Women’s Sports” merchandise line in calendar year 2024. That total is double the...
- New research shows the importance of resistance training in perimenopause through postmenopause for maintaining muscle mass and strength. Runner’s World
- Linda Henry, the Boston Globe’s chief executive, has backed out of her ownership stake in the NWSL’s expansion team in Boston. Henry is the CEO of Boston Globe Media, whose portfolio includes the Boston...
- INFORMS, the world’s largest association for professionals and students in operations research, AI, analytics, and data science, has unveiled six finalists for the prestigious 2025 Franz Edelman Award, including USA Cycling as one of the finalists. USA...
- Young adults who use diet and fitness apps regularly are more likely to develop negative habits related to food, exercise and body image, Flinders University researchers have found. PhD candidate in clinical psychology, Isabella...
- The Toronto Tempo, Canada’s first WNBA team, has appointed Monica Wright Rogers as the club’s first general manager. As general manager, Wright Rogers will lead basketball operations for the Tempo, including, most immediately, the...
- The LPGA may soon give us a case in point. That tour is suing Korean company JoongAng Ilbo Co., Ltd., parent of Korean broadcaster JTBC, over unpaid rights fees and sponsorships. Awful Announcing
- MLS expansion club San Diego FC will make its regular-season debut Sunday at LAFC, as the league grows to 30 teams and franchise valuations continue to soar. MSN
- Emma Raducanu’s second-round match at the Dubai Tennis Championships was only minutes old when she became visibly distressed. After swatting a return into the net, the Briton walked over to the umpire. Yahoo Sports
- Celsius Holdings has struck a deal to acquire energy drink brand Alani Nutrition, maker of Alani Nu beverages, for $1.65 million comprised of cash and stock. Athletech News
Wednesday, March 5, 2025
Tuesday, March 4, 2025
Monday, March 3, 2025
Friday, February 28, 2025
Thursday, February 27, 2025
Wednesday, February 26, 2025
Tuesday, February 25, 2025
Monday, February 24, 2025
Friday, February 21, 2025
Thursday, February 20, 2025
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