- Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. Williams will play a role in designing jerseys and creating merchandise collaborations with the team. espn
- Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. ESPN
- In an ideal world, women wouldn’t need an app to run safely or to protect them from verbal harassment or worse. But in reality, they do—and now there’s one designed just for that: Running...
- Sponsorship deals in women’s sports have grown at a 12 per cent year-over-year (YoY) rate, outpacing growth in select men’s professional leagues by nearly 50 per cent, according to a new report by SponsorUnited. SportsPro
- More than three-quarters (76%) of women’s football fans believe they do not see enough media coverage of the sport, according to a recent Sportfive report. The study, which surveyed 12,000 respondents across six key markets—the US,...
- Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards. MarketingDive
- For nearly 70 years, the sub-four-minute mile has remained an exclusive club—one that no woman has yet entered. But a recent study published in Royal Society Open Science suggests that could soon change. As reported in The...
- More than three quarters (76 per cent) of women’s soccer fans feel they do not see enough coverage of the sport, according to research from Sportfive. Confirmed: 81 per cent of fans want to see specific...
- When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women’s basketball league, with clubs such as the Phantoms and the Lunar...
- Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and...
- “Women’s Sports = Good Business.” “A Movement Not A Moment.” “Women’s Sports; Are You Watching Yet?” Those slogans, along with other symbols promoting women’s sports, will be in an unusual place next month: a...
- Four-time Olympian Joetta Clark Diggs, mother of professional Adidas sprinter and world champion Talitha Diggs, made a remarkable comeback at the USATF Masters Indoor Championships in Gainesville, Fla., over the weekend, racing for the first time...
- Togethxr, the lifestyle brand and media company built around women’s sports, has tallied $6 million in revenue from its “Everyone Watches Women’s Sports” merchandise line in calendar year 2024. That total is double the...
- New research shows the importance of resistance training in perimenopause through postmenopause for maintaining muscle mass and strength. Runner’s World
- Linda Henry, the Boston Globe’s chief executive, has backed out of her ownership stake in the NWSL’s expansion team in Boston. Henry is the CEO of Boston Globe Media, whose portfolio includes the Boston...
- INFORMS, the world’s largest association for professionals and students in operations research, AI, analytics, and data science, has unveiled six finalists for the prestigious 2025 Franz Edelman Award, including USA Cycling as one of the finalists. USA...
- Young adults who use diet and fitness apps regularly are more likely to develop negative habits related to food, exercise and body image, Flinders University researchers have found. PhD candidate in clinical psychology, Isabella...
- The Toronto Tempo, Canada’s first WNBA team, has appointed Monica Wright Rogers as the club’s first general manager. As general manager, Wright Rogers will lead basketball operations for the Tempo, including, most immediately, the...
- The LPGA may soon give us a case in point. That tour is suing Korean company JoongAng Ilbo Co., Ltd., parent of Korean broadcaster JTBC, over unpaid rights fees and sponsorships. Awful Announcing
- MLS expansion club San Diego FC will make its regular-season debut Sunday at LAFC, as the league grows to 30 teams and franchise valuations continue to soar. MSN
- Emma Raducanu’s second-round match at the Dubai Tennis Championships was only minutes old when she became visibly distressed. After swatting a return into the net, the Briton walked over to the umpire. Yahoo Sports
- Celsius Holdings has struck a deal to acquire energy drink brand Alani Nutrition, maker of Alani Nu beverages, for $1.65 million comprised of cash and stock. Athletech News
- The WNBA continues to grow at a rapid rate—with interest as high as it’s ever been and the league planning to expand to 16 franchises by 2028. An ownership group led by Donnie Wahlberg and...
- A study found that those who regularly take cold showers experienced a 29 percent reduction in sick days from work compared to those who didn’t have cold exposure. Yahoo Life
- According to Bosco’s harrowing account, the abuse took place during her early years in sailing at the Yacht Club Olivos (YCO), where Tulia had spent over two decades coaching young athletes and representing Argentina...
- The WNBA continues to grow at a rapid rate—with interest as high as it’s ever been and the league planning to expand to 16 franchises by 2028. SI
- National Women’s Soccer League side Portland Thorns have inked the most valuable kit deal in the league’s history after signing Ring home security as a multi-year sponsor. Reuters
- The NBA tried to spice up its All-Star Weekend with a four-team tournament, shortened games, and lots of commercial time. Front Office Sports
- Oura has introduced the Fertile Window feature to provide individuals with deeper insights into their fertility through continuous physiological tracking. Athletic News
- NWSL club Angel City FC, the most valuable women’s sports team in the U.S., has hired Carmen Bona as its president of business operations in a newly created role. Sportico
- Women are warned to stick to daylight hours, to not wear headphones and to avoid quiet streets, but that is not an option for large swathes of the year. The Telegraph
- Although the Unrivaled 1v1 Championship has now concluded, it offered more than its fair share of noteworthy and highlight-reel moments. Women’s Fastbreak
- Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a “new brand” that they say will “disrupt the global fitness and activewear industry,” both companies announced Tuesday. USA Today
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