- People who are interested in their personal fitness continually look for ways to improve in all areas that impact their wellness – from better nutrition, better sleep, practicing mindfulness and meditation, to improved insights...
- A growing number of investors are upping their spend on women’s sports teams as viewership and media deals grow. This growth is set to continue as the business of sports overall is increasingly attracting...
- Women’s Elite Rugby has announced New York, the San Francisco Bay Area and the Twin Cities will be joining Boston, Chicago and Denver as the first six markets in the United States to host...
- Carissa Moore is having a baby. The 2020 Olympic gold medalist and five-time world champion made the announcement with an Instagram post. The news comes in the middle of a big year for Moore. In January,...
- TEXAS AND NEW YORK – August 22, 2024 – Bumble, the women-first dating app, has announced a new partnership with the New York Liberty throughout the remainder of the 2024 season, becoming the team’s first...
- Kelsey Plum doesn’t turn 30 until Aug. 24, but Under Armour is already celebrating. To honor the WNBA star, Under Armour has released a limited-edition iteration of its court-ready basketball shoe for women, the Breakthru 5, in an...
- Research reveals that middle-aged individuals with higher flexibility, measured by the Flexindex, show reduced mortality risks. This study, involving over 3,000 participants, found that better flexibility is linked to a significant decrease in death...
- ELF—No. 20 in Happi’s 2024 Top 50— is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), billed the women’s world cup of tennis, in a new multi-year global partnership. The fast-growing...
- Seattle, Wash. (August 21, 2024) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian....
- Fastest known times (FKTs) are the most popular type of record thru-hikers and endurance athletes are trying to set these days. People now run the Colorado Trail end to end in less than a week, hike...
- Coco Gauff has a new signature shoe with New Balance. The athletic powerhouse revealed a new look for Gauff on Tuesday, the Coco CG2, which will arrive at retail this week in the launch “Power and...
- Maybelline has been appointed the first-ever cosmetics partner of the TCS New York City Marathon. The L’Oréal-owned make-up brand will participate in the US-based race on 3 November, which is produced by non-profit New York Road Runners...
- Newly-crowned Olympic champions from Paris 2024 don’t just win bragging rights–national Olympic committees (NOC) or national governments from around the globe reward the achievements of their star athletes with a cash prize. With the...
- NEW YORK, Aug. 19, 2024 — The WNBA and Delta Air Lines today announced a multiyear partnership, making Delta the Official Airline Partner of the WNBA. This latest agreement builds on Delta’s existing WNBA...
- Escape Collective’s Abby Mickey wrote before Sunday’s final stage of the Tour de France Femmes avec Zwift that the race was far from over; that there was still plenty to play for on Sunday. She was certainly...
- Sausalito, Calif., (Aug. 19, 2024)/SPORTSWIRE WOMEN/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The...
- The Tour de France Femmes avec Zwift has only been around for three years, but already it is the place to be in the summer, and not only for the riders. Women who work in the...
- Spanx founder Sara Blakely is going back to her roots. The businesswoman has a new startup venture in the works and this time around she’s tackling shoes. On Aug. 20, Blakely is launching Sneex, a...
- Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking...
- At the end of March, Sunny Stroeer became the first woman in history to complete the 1,000-mile Iditarod Trail Invitational (ITI) on skis. She finished this self-supported ultramarathon in 29 days, 23 hours, and...
- PORTLAND, OREGON (August 15, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the world – unveils its Fall 2024 collection, “Back to Cool.” The new line reimagines heritage workwear...
- Iran elementary school cross country for the first time when I was in third grade. The main thing I remember about our practices was that we spent a lot of time trying to touch...
- According to the final ratings tally for the 2024 Summer Olympics, the NBCU platforms averaged 30.7 million viewers per day, a composite figure that includes the live coverage in the afternoons (2-5 p.m. ET) and...
- Bend, OR – August 13, 2024 /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the...
- We know that men expend thousands of calories during the hard stages of the Tour de France. There have been many articles describing the super-human amounts of food that they have to consume throughout the...
- From too-tight sports bras to suffocating waistbands, it’s evident that athletic wear has often overlooked the specific needs of women, despite representing about 60% of activewear sales. Out of the hope of designing comfortable and...
- As a child, Lawler, whose father was an executive with a Dutch electronics company, lived in seven countries: the Netherlands, where she was born, Colombia, Argentina, Bolivia, Kenya, France and Belgium. But the move...
- Bellevue, WA – August 13, 2024 /SPORTSWIRE WOMEN/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing...
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