Press Release Archive for dates of Friday, November 22, 2024 thru Thursday, December 5, 2024
- After a season marked by viewership and attendance records and a roster of new sponsors, the women’s basketball league landed at the top of Morning Consult’s annual Fastest Growing Brands report, which is determined by comparing the share...
- A 21-year-old who is hoping to become the first woman – and youngest person – to row solo from mainland Europe to South America has completed her first 1,000 miles (1,609km). BBC
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PORTLAND, OR (December 5, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear and TREW Gear, two brands known for technical innovation and performance materials, have joined forces to create the perfect combination of an extreme-temperature work...
- A 21-year-old who is hoping to become the first woman – and youngest person – to row solo from mainland Europe to South America has completed her first 1,000 miles (1,609km). BBC
- A study reveals that just 3.4 minutes of daily vigorous intermittent lifestyle physical activity (VILPA) is associated with a 45% reduction in major adverse cardiovascular events and a 67% lower risk of heart failure...
- Now, an even newer study has found that just four minutes of brisk walking per day could halve the risk of heart attacks in women. Women’s Health
- Interest in women’s sports has exploded recently with record TV ratings, attendance, revenue, sponsorships and franchise valuations across multiple sports properties. For the athletes, the money is starting to flow as well. The world’s...
- Demand for women’s sports is rising. Overall TV viewership of women’s sport is up 81% over the last three years in persons two years of age and older — 145% for women’s college basketball;...
- Strava, the app for active people,announced the release of its annual Year In Sport: Trend Report, which identifies the trends that shaped the global active landscape in 2024. New global data highlights a shift...
- Weight doesn’t indicate how much of you is muscle and how much is fat. Weight doesn’t indicate what’s going on inside our body, like how much visceral fat we have. MSN
- Sun Valley, ID (Dec. 4, 2024) /SPORTSWIRE WOMEN/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear...
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Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper TechnologyGunnison, CO. (Dec. 4, 2024) /SPORTSWIRE WOMEN/ – Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their...
- The more ultra-processed foods people consumed, the more intramuscular fat they had in their thigh muscles, regardless of caloric intake or physical activity. RSNA
- The Golden State Valkyries landed their third founding partner in CarMax. The nation’s largest used-car retailer joins JPMorgan Chase and Kaiser Permanente as partners of the WNBA expansion franchise that starts play in 2025. It is a five-year...
- Two-time Women’s World Cup-winning coach Jill Ellis took a full-time job with FIFA as its chief football officer on December 3. Ellis will continue to work alongside Arsène Wenger, FIFA chief of global football...
- Marley Blonsky, 38, found that the weight limits on most road bikes were too low for her; her rides were hampered by broken spokes and cracked saddle rails. Most cycling-apparel brands had limited sizing,...
- Milan, Italy (December 3, 2024) /SPORTSWIRE WOMEN/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla...
- NEW YORK, NY – December 3, 2024 /SPORTSWIRE WOMEN/ – Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today released “Beyond the Game: Exposing the Economic Realities of...
- In her fourth marathon of 2024, Sara Hall finished 10th at the Valencia Marathon in Spain in 2:23:45. Hall, 41, shattered her own U.S. masters record, 2:26:06, which she set at the Olympic Marathon Trials...
- In 2022, Sports Business Journal debuted the first women’s sports edition of Power Players. In the two years since, women’s sports exploded more rapidly than most predicted. Sports Business Journal
- Mollie Marcoux Samaan is resigning in January as LPGA commissioner, a surprise announcement Monday after record growth in prize money along with criticism the LPGA wasn’t gaining in popularity during the surge in women’s...
- One of the largest ever studies of marathon runners has given clues on how non-elites can best train for the 26.2-mile distance. MSN
- This year’s Ultraman World Championship event turned out to be record-breaking in a number of ways as Canada’s Jen Annett and Denmark’s Michelle Vesterby finished first and second overall. Slowwitch
- Around a dozen potential owners are vying for the WNBA’s 16th franchise, which experts say could fetch up to $200 million. “People see it as a great opportunity, and they’re clamoring for it because...
- The difference between the Every Woman’s Marathon and your typical race felt particularly stark compared to other marathons. The environment can feel cutthroat, and a participant was often elbowed, bumped, and clipped—always by men,...
- After a successful inaugural season, the Professional Women’s Hockey League announced new names and logos for its six franchises in September. The Toronto Sceptres rebrand, in particular, was met with a unique reception. The team’s...
- The British Olympic Association shaped the narrative with the election of Dame Katherine Grainger as its first female head in 120 years, as was revealed on Thursday. The former Olympic rowing champion will lead Team...
- TORONTO, Nov. 29, 2024 — FanDuel, North America’s premier online gaming company, announced today a new partnership with the Professional Women’s Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the United States....
- How to sum up Taylor Swift’s record-breaking Eras tour? Unavoidable and unignorable, given its scale and economic impact: the highest-grossing concert tour of all time boosted tourism, local businesses and the hospitality industry more...
- Women’s soccer has always presented a clear conundrum: What would it take to make us care all the time? It’s a problem that docuseries The Offseason is looking to solve. The docuseries—made by National Women’s...
- On November 17 at The Running Event trade show in Austin, Texas, Outside senior contributing editor Lisa Jhung led a panel discussion about the making and marketing of women’s running shoes, apparel, and accessories. Women’s...
- The Women’s MultiSport Action Group (WMAG) is a new initiative designed to empower and support women in the multisport industry who are members of Running Industry Alliance (RIA) and / or Triathlon Industry Association (TIA). Endurance.Biz
- Babsi Zangerl just ‘Flashed’ Freerider (VI, 5.13a) on El Capitan in Yosemite National Park. The 36-year-old Austrian reached the top of the 3,000-foot granite wall without falling on the first attempt. On Si
- State Farm has signed the USC sophomore and standout college basketball player to a NIL deal – only the second collegiate deal on behalf of the brand. Newsroom State Form
- Caitlin Clark has joined an ownership group working to bring a National Women’s Soccer League team to Cincinnati, which is one of the finalist cities bidding for a new team to join the league. The...
- The Women on Wheels program has women teaching other women, trans, and non-binary people with little or no cycling experience to ride. Since the program launched last year about 80 students have experienced the...
- Philadelphia, PA – November 22, 2024 /SPORTSWIRE WOMEN/ – Today marks the launch of Meliora, a dynamic new experiential marketing agency founded by event industry veteran Amanda Ehrhardt. Defined as the “pursuit of better”...
Thursday, December 5, 2024
Wednesday, December 4, 2024
Tuesday, December 3, 2024
Monday, December 2, 2024
Sunday, December 1, 2024
Saturday, November 30, 2024
Friday, November 29, 2024
Thursday, November 28, 2024
Wednesday, November 27, 2024
Tuesday, November 26, 2024
Saturday, November 23, 2024
Friday, November 22, 2024
