- As the popularity of women’s sports continues to grow, licensing is coming into play at an ever-faster pace. Traditionally, leagues have waited several seasons before embarking on a licensing program to build an engaged fan...
- Caitlin Clark’s devotion to the Nike Kobe line led to her receiving several player-exclusive colorways during her rookie season, and fans will soon have a chance to wear one of them during her second...
- The new professional women’s soccer team expected to begin playing in Boston in 2026 has announced a new name: Boston Legacy Football Club. Mass Live
- /SPORTSWIRE WOMEN/ – The next book in the Shred Girls series, “Lindsay and The Curse of Gemini Lakes,” is now available for pre-order and will hit shelves on May 27, 2025. This thrilling new...
- A new Athletes Unlimited softball league arrives this summer with the sport still on the rise and a surrounding campaign throwing hard for its success. ADWEEK
- March 25, 2025 /SPORTSWIRE WOMEN/ – Manchester City Women has today announced a new global partnership with leading Blood Flow Restriction (BFR) wearables company Hytro. The performance partnership will see the team utilise Hytro...
- Smartwatches are tracking another measure of health that could prove even more important, a new study suggests. Smartwatches also capture a person’s average daily heart rate, and dividing that by their daily number of...
- Several new bars dedicated to women’s sports have made the mad dash to open in time to capitalize on March Madness, now in full swing. From San Francisco to Cleveland, there will be more than...
- Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. The WNBA set several other viewership records a...
- Austin’s first women’s sport’s pub has opened near the University of Texas at Austin that’s celebrating women’s sport in a unique way. KVUE
- Unrivaled, the 3-on-3 women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier, is eyeing a sustained future in women’s sports after concluding its inaugural season in Miami. Chicago Sun Times
- Former Olympic swimmer Kirsty Coventry of Zimbabwe is set to become the 10th leader of the International Olympic Committee in its 131-year history. Running Magazine
- Caitlin Clark and the Indiana Fever will be featured on 41 nationally televised or streamed games in the upcoming WNBA season, the most of any franchise. Yahoo Sports
- Global revenues in women’s elite sports will surpass $2.35 billion in 2025, up from $1.88 billion last year, Deloitte said on Tuesday. The projected amount based on matchday, broadcast and commercial revenues is predicted...
- The two biggest names in college basketball these days will be playing in the women’s tournament when March Madness goes into full swing later this week. abc 10
- Denver NWSL and Denver Mayor Mike Johnston jointly announced Tuesday a new stadium in the heart of Denver dedicated to women’s soccer. All For XI
- Loughborough University has launched a new research facility to accelerate “growth and excellence” in the women’s sport sector. SportsNation
- New York, NY. (March 18, 2025) /SPORTSWIRE WOMEN/ — Parity, the premier platform for professional women athlete partnerships, is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative...
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Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle PiecesSun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding...
- Fitness trackers are among the most widely used health tech devices. But are they as accurate as their manufacturers claim? According to an analysis of scientific literature conducted by the Wellnesspulse research team, fitness...
- As the inaugural Unrivaled season ends with Monday night’s championship game between the Rose and Vinyl, the women’s basketball league is already looking forward to Year 2 and beyond. USA Today
- Serena Williams’ husband, Alexia Ohanian, plans to bring women’s golf to TGL. The Los Angeles Golf Club owner holds the right of first refusal for an L.A. women’s team and sees stars like Nelly...
- The 2025 Women’s March Madness tournament is a historic one: It’s the first under the eight-year, $920 million contract extension between ESPN and the NCAA. Front Office Sports
- In 1970, six women made the first all-female ascent of Denali. Alaskan mountaineer Grace Hoemen led the team, which included talented climber and chemist Arlene Blum, New Zealand geologist Margaret Clark, and pilot (and...
- Rad Power Bikes (RPB) has appointed former Bartell Drugs CEO Kathi Lentzsch as its new chief executive officer, closing the loop after the surprising departure of former CEO Phil Molyneux. SGB Media
- While it might not be the flashiest way to chart the rapid growth of women’s professional sports, a building boom is showing that investors are paying attention. There’s already a dedicated women’s soccer stadium...
- Roku has added a new National Women’s Soccer League Zone to provide NWSL fans with an easier way to keep up to date on all the latest action. Streaming Better
- Monarch Collective, a private equity fund dedicated to women’s sports, has expanded its fund size to $250 million from an initial $150 million used at founding in 2023. Sportico
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