- At the age of 40 — and after 5 years in retirement — Lindsay Vonn returned to the racecourse on Saturday, Dec. 21, at the Stifel St. Moritz World Cup. The ski racing champion...
- Fans of women’s basketball have long had Saturday’s matchup between UConn and USC circled on their calendars. Nike and Togethxr are making the most of the moment. Nike and Togethxr — the media and commerce company founded by Alex Morgan, Chloe Kim, Simone Manuel and...
- The folks at Strava get a lot of data on users’ exercise habits and trends. Every year, it compiles all that information, assesses and analyzes it, and releases its “Year in Sport: Trend Report” announcing the...
- Netflix on Friday said it will stream for the first time the FIFA Women’s World Cup, as the streamer continues to expand its library of live sports content. Netflix has the exclusive U.S. rights...
- Walking out of the tunnel at Ashton Gate during Bristol Bears’ Champions Cup match against Leinster recently, Ilona Maher enthusiastically greeted the crowd and, after saluting the stadium, gave a quintessential British royal wave....
- As women’s sports set new records for attendance and viewership, Taylor and other longtime fans watched with optimism — and unease. It’s a cycle female athletes and fans of women’s sports have come to recognize:...
- Countless achievements made 2024 an unparalleled year for women athletes. However, the biggest shift of all was the widespread recognition and long-overdue attention that women’s sports finally received. Huff Post
- Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will...
- In the year of the women’s sports boom, the most lucrative sport for female athletes wasn’t basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors....
- /SPORTSWIRE WOMEN/ -The new texting tool is designed to make event communication even easier Movemint is excited to announce a new SMS texting feature. Texting is available alongside Movemint’s suite of email marketing tools...
- December 19, 2024 /SPORTSWIRE WOMEN/ – Rating: ★★★★☆ Best For: Competitive triathletes, Confident open-water swimmers, Sleek, Fast, and Affordable Notable Features: Slip Skin technology, Yamamoto SCS coating, 5mm leg buoyancy, flattering fit If you’re...
- FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s...
- Pensacola, FL (Dec. 18, 2024) /SPORTSWIRE WOMEN/ – Runner registration is filling up fast for the 2025 Pensacola Double Bridge Run presented by Publix. The race, limited to 4,000 runners, is a local favorite...
- It looks as if A’ja Wilson and Nike are going to be aligned for a long time. ESPN senior NBA insider Shams Charania reported via Twitter (X) on Tuesday that Wilson is signing a six-year contract extension with Nike. What’s more,...
- If you’re the type of person who typically jumps out of bed at the crack of dawn, thrilled to greet the new day, and who feels most productive in the morning, you may be...
- Roanoke, VA, December 17, 2024 /SPORTSWIRE WOMEN/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola...
- Players Era Festival, the weeklong Las Vegas basketball tournament that paid out more than $9 million in NIL (name, image, and likeness) money to participating players, is expanding to women’s basketball. It announced that in 2025...
- We are getting close to the start of the new women’s basketball league, Unrivaled. It will be a 3-on-3 league that has generated a ton of buzz since being announced earlier in the year....
- Following recent WNFC expansion cities Chicago and Jersey Shore, Silicon Valley tech executive Jake Langner is leading a small group of investors who are exploring the opportunity to bring a San Jose team to...
- TAUPŌ, New Zealand /SPORTSWIRE WOMEN/ – Kat Matthews of Great Britain has gone down in IRONMAN history as the first ever winner of the IRONMAN Pro Series™, taking home a bonus payout of $200,000...
- TAUPŌ, New Zealand (Dec. 14, 2024) /SPORTSWIRE WOMEN/ – American Taylor Knibb cemented her name in the history books yet again as she took her third consecutive title at the 2024 VinFast IRONMAN® 70.3®...
- The Virginia women’s basketball team is getting what the school calls a “multi-year transformational gift” from entrepreneur and philanthropist Alex Ohanian. Ohanian, who is married to tennis legend Serena Williams and is one of the...
- Garmin released its 2024 Garmin Connect™ Data Report, highlighting overall health and fitness trends from its customers around the world. From detailed health and wellness stats – like how well our customers slept or how...
- SACRAMENTO, Calif. /SPORTSWIRE WOMEN/ – Both the men’s and women’s course records were shattered on Sunday at the 41st running of the California International Marathon (CIM). On the men’s side, Tsegay Weldlibanos, who is...
- Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book...
- With growing interest in “cycle syncing”— a method of aligning daily habits, including exercise, with the menstrual cycle — fitness professionals may want to reevaluate how they design programs for female clients. Athletech News
- December 11, 2024 / SPORTSWIRE WOMEN/ – Designed for triathletes who demand nothing less than excellence, the Prana Core Triathlon Wetsuit revolutionizes swim performance with groundbreaking Bio-Skin technology. Inspired by nature’s most efficient swimmers,...
- Clark set all sorts of statistical benchmarks in her first professional season and was the seeming subject of endless discussion in doing so. So it’s hard to imagine any athlete had a bigger and better year...
- Today SheRACES, in partnership with Fund Her Tri UK, released research on how the sport can become more inclusive of women in triathlon. The survey of more than 900 female triathletes gathered data on how participants relate...
- Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and...
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