- For its latest collaboration, Saucony has teamed up with Black Girls Run! (BGR), an organization dedicated to motivating Black women to practice a healthy lifestyle. The two worked together to create a limited-edition iteration of the Endorphin...
- Just a week before the Olympics, Arop decided to try something new—something that he’d never tried before but that, according to an anonymous Olympic runner quoted in the Telegraph, at least 80 percent of elite runners...
- The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other...
- Yoon Ahn has blessed us with many great Nike sneaker collaborations over the years. Often, these collaborations come with clothing capsules that are just as good as the Swoosh-branded footwear. Surprisingly, there aren’t any...
- OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced Enduro™ 3, its next-gen ultraperformance GPS smartwatch that is lighter than ever and can last for longer than the previous model thanks to...
- OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the fēnix® 8 Series, its next-gen premium multisport GPS smartwatches that offer either a bright AMOLED display or solar charging display for even...
- People who are interested in their personal fitness continually look for ways to improve in all areas that impact their wellness – from better nutrition, better sleep, practicing mindfulness and meditation, to improved insights...
- A growing number of investors are upping their spend on women’s sports teams as viewership and media deals grow. This growth is set to continue as the business of sports overall is increasingly attracting...
- Women’s Elite Rugby has announced New York, the San Francisco Bay Area and the Twin Cities will be joining Boston, Chicago and Denver as the first six markets in the United States to host...
- Carissa Moore is having a baby. The 2020 Olympic gold medalist and five-time world champion made the announcement with an Instagram post. The news comes in the middle of a big year for Moore. In January,...
- TEXAS AND NEW YORK – August 22, 2024 – Bumble, the women-first dating app, has announced a new partnership with the New York Liberty throughout the remainder of the 2024 season, becoming the team’s first...
- Kelsey Plum doesn’t turn 30 until Aug. 24, but Under Armour is already celebrating. To honor the WNBA star, Under Armour has released a limited-edition iteration of its court-ready basketball shoe for women, the Breakthru 5, in an...
- Research reveals that middle-aged individuals with higher flexibility, measured by the Flexindex, show reduced mortality risks. This study, involving over 3,000 participants, found that better flexibility is linked to a significant decrease in death...
- ELF—No. 20 in Happi’s 2024 Top 50— is joining forces with the Billie Jean King Cup by Gainbridge (BJKC), billed the women’s world cup of tennis, in a new multi-year global partnership. The fast-growing...
- Seattle, Wash. (August 21, 2024) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian....
- Fastest known times (FKTs) are the most popular type of record thru-hikers and endurance athletes are trying to set these days. People now run the Colorado Trail end to end in less than a week, hike...
- Coco Gauff has a new signature shoe with New Balance. The athletic powerhouse revealed a new look for Gauff on Tuesday, the Coco CG2, which will arrive at retail this week in the launch “Power and...
- Maybelline has been appointed the first-ever cosmetics partner of the TCS New York City Marathon. The L’Oréal-owned make-up brand will participate in the US-based race on 3 November, which is produced by non-profit New York Road Runners...
- Newly-crowned Olympic champions from Paris 2024 don’t just win bragging rights–national Olympic committees (NOC) or national governments from around the globe reward the achievements of their star athletes with a cash prize. With the...
- NEW YORK, Aug. 19, 2024 — The WNBA and Delta Air Lines today announced a multiyear partnership, making Delta the Official Airline Partner of the WNBA. This latest agreement builds on Delta’s existing WNBA...
- Escape Collective’s Abby Mickey wrote before Sunday’s final stage of the Tour de France Femmes avec Zwift that the race was far from over; that there was still plenty to play for on Sunday. She was certainly...
- Sausalito, Calif., (Aug. 19, 2024)/SPORTSWIRE WOMEN/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The...
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