Press Release Archive for dates of Friday, October 18, 2024 thru Thursday, October 31, 2024
- The consultancy has years-long relationships with leagues like the WNBA and the NWSL. Now, it’s encouraging other brands to compete in the space. Marketing Brew
- The WNBA aims to add another expansion team by the 2028 season—and there is no shortage of eager potential owners. The league is already preparing to welcome three expansion franchises over the next two...
- It turns out there are a handful of factors that can affect the lifespan of your sports bras—like how you clean them and the materials they’re made of. While it can be tempting to...
- As World Mental Health Month wraps up, World Athletics is highlighting a distressing trend revealed during the Paris 2024 Olympic Games: a surge of online abuse directed at athletes. A newly published study, conducted in collaboration...
- PORTLAND, Oregon (October 31, 2024) /SPORTSWIRE WOMEN/ – SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is pleased to share...
- SAN FRANCISCO, CA [10/31/2024] /SPORTSWIRE WOMEN/ – Movemint, a technology platform for endurance events, is excited to unveil a new integration with Strava. This integration bridges the gap between events and activities: when you...
- Generational differences can influence views on fitness, as evidenced by results of a new survey conducted by garagegymreviews.com among 2,000 Americans over the age of 18. The younger generations tend to exercise to boost their...
- October 30th, /ENDURANCE SPORTSWIRE/ – Started in 2020, the Hit Play Not Pause podcast, hosted by Selene Yeager and produced by Feisty Media, released its 200th episode today. In that time, the pioneering show...
- /SPORTSWIRE WOMEN/ The Women’s Pro Baseball League (WPBL) is launching in the summer of 2026 with six teams and is the only professional women’s baseball league in America. The League is Co-Founded by baseball...
- A tough nine-stage route for the fourth edition of the women’s Tour de France was revealed on Tuesday, with organisers saying the route reflects growing standards in the women’s event. “The level in women’s...
- The six-team Professional Women’s Hockey League is launching its expansion process with plans to add as many as two franchises for the start of the 2025-26 season, a league executive announced Tuesday. Speaking at the...
- After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. In March, GroupM said...
- SANTA MONICA, Calif.– Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a...
- There are plenty of marketable athletes globally, but according to SportsPro, beloved gymnast Simone Biles is the most marketable of them all. SportsPro, a London-based sports business media company, has revealed its list of...
- Six WNBA head coaches have been fired since the end of the regular season—making half of the league’s jobs open. When the Chicago Sky hired Teresa Weatherspoon as head coach last October, it was the...
- The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes....
- Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where...
- In celebration of the fifth anniversary of Play Academy with Naomi Osaka, Nike is launching a research-backed coaching guide aimed at improving the sports environment for girls in Japan. Developed in partnership with Laureus...
- October 24th, /SPORTSWIRE WOMEN/ – Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance,...
- CARRBORO, N.C. (October 24, 2024) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and...
- UK, 24th October 2024 /SPORTSWIRE WOMEN/ – Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team’s Official Teamwear and Apparel partner. The two year...
- Octoeber 24th, /SPORTSWIRE WOMEN/ – A pioneer in eco-friendly triathlon gear has partnered with Circular Flow, a leading organization in neoprene recycling, to strengthen its dedication to environmental protection. This collaboration represents a significant...
- The professionalization of women’s cycling has created an ecosystem of support roles around the athletes themselves, with sports agents emerging as key players in this transformation. Escape Collective
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Richmond, Calif. [October 24, 2024] /SORTSWIRE WOMEN/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of...
- The Women’s National Football Conference has closed on a $1 million funding round. It’s the most money to date raised by the semi-pro women’s league, which was founded in 2018. The seed round was led by...
- Special players attract special contract offers—and compensation. The new Unrivaled women’s basketball league is considering a sweeping “Lionel Messi–like” offer to entice Caitlin Clark to play in the league’s inaugural season, sources tell Front Office...
- They led a cycling revolution in Afghanistan where women were forbidden to ride. When the Taliban returned to power, their only hope was a harrowing escape to an uncertain future. Bicycling
- any of us have been there: a fun night out turns into a rough morning, complete with a pounding headache, nausea and overwhelming fatigue. While there are countless supposed remedies, from greasy breakfasts to...
- When Bonnie Tu stirred the leaders of the largest bike manufacturer in the world to start a women-only brand, males dominated cycling as a sport and industry. GearJunkie
- Hvar, Croatia, 23rd October 2024 /ENDURANCE SPORTSWIRE/ – The stunning island of Hvar is set to once again become the heart of the obstacle course racing world, as it prepares to host the hugely...
- /SPORTSWIRE WOMEN/ The Summit returns to the Ojai Valley Inn and will take place in-person and virtually October 28-30. This year’s lineup includes 7-time Olympic Gold medalist, advocate and entrepreneur, Allyson Felix, USC Annenberg School...
- The WNBA Players’ Association has pulled the plug on their current collective bargaining agreement, well ahead of schedule. Demanding a bigger slice of the pie after a record-breaking season, the players are pushing for...
- ESPN is pleased to announce the appointment of Jo Fox as Senior Vice President of Marketing. Fox will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the...
- PORTLAND, OREGON (October 22, 2024) /SPORTSWIRE WOMEN/– Sparking joy across two best-selling frame styles, SMITH tapped internationally recognized illustrator, author, and avid cyclist Lisa Congdon to create a capsule collection of limited-edition eyewear for...
- Denver, CO. (October 22, 2024) /SPORTSWIRE WOMEN/ – Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to...
- Shaylee Gonzales and her Texas women’s basketball teammates earned $435,000 in NIL income from July 2021 to July 2024, far less than their male counterparts, records show. (Aaron A. Martinez/Austin American-Statesman/USA Today Network). Washington...
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/SPORTSWIRE WOMEN/ – Sumarpo is excited to join forces with SWIMRUN CÔTE D’AZUR for the 2024 season, teaming up to bring even more joy to one of the original swimruns on the Côte d’Azur....
- Nike has extended its contract with the WNBA, the NBA and the NBA G League to become their official apparel and uniform provider through 2037. The announcement came that day after The New York Liberty won their...
- Oura, the smart ring company, released its first-ever Perimenopause Report to provide insights into how physical changes impact daily functioning. One of the study’s major findings was the detrimental impact of perimenopause on sleep. Athletech...
- Our craving for bread, pasta, and potatoes may be more than just a cultural preference – it could be encoded in our DNA. Research reveals that our ability to digest starchy foods has much...
- For the first time in its history, women competed in Red Bull Rampage. Yet why they or their male counterparts w m or watching from home, the riders appear possessed by an inhuman level...
- Kenyan distance runner Ruth Chepngetich stunned the distance running world at the 2024 Chicago Marathon, not only breaking the previous women’s world record but also becoming the first woman to run sub-2:10—something many thought was impossible. Running...
Thursday, October 31, 2024
Wednesday, October 30, 2024
Tuesday, October 29, 2024
Monday, October 28, 2024
Sunday, October 27, 2024
Friday, October 25, 2024
Thursday, October 24, 2024
Wednesday, October 23, 2024
Tuesday, October 22, 2024
Monday, October 21, 2024
Saturday, October 19, 2024
Friday, October 18, 2024
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