- Just ahead of the highly anticipated WNBA All-Star Weekend, the league has announced a multi-year agreement with New Balance aimed at “elevating women’s sports and inspiring the next generation of fans and athletes alike.”...
 - As women’s sports continue to hit new heights in revenue and ongoing investment, fans of all genders are clamoring to snap up merch. The women’s sports apparel market has soared to an estimated $4 billion...
 - Angel Reese always wears something fresh during her pre-game tunnel walks. Ahead of Tuesday night’s matchup against the Las Vegas Aces, the Chicago Sky star offered a look at what she’s been working on with Reebok....
 - In recent years, the fitness industry has increasingly come to recognize the potential in catering to menopausal clients. To respond to this growing demand, Holly Rilinger, a strength coach and founder of Lifted, started...
 - Maya Merhige, a 16-year-old marathon swimmer, has just successfully conquered the English Channel (20.5 miles or 33 km), making her one of the youngest swimmers in history to achieve the Triple Crown of Open Water...
 - Missoula, MT /SPORTSWIRE WOMEN/ – Outdoor Media Summit (OMS), the conference for outdoor gear journalists and brand marketers, will add an experiential component to the show called New Gear Campout. New Gear Campout will take...
 - Kansas City Chiefs kicker Harrison Butker has responded to comments Serena Williams made about him at the 2024 ESPY Awards. During Thursday night’s show, Serena took a shot at Butker while onstage with sister Venus Williams and Abbot Elementary creator Quinta...
 - Caitlin Clark’s list of awards just keeps getting longer. The Iowa women’s basketball legend and Indiana Fever rookie won two awards at the 2024 ESPYS Thursday night. Clark beat out three other nominees to win “Best...
 - Thursday’s 2024 ESPYs doubled as a celebration of the rising popularity of women’s sports, as retired tennis superstar Serena Williams hosted the proceedings with ease. “Get up, get off the TikTok, work hard, find out how capable you are. Be...
 - In 2023, Courtney Dauwalter won ultrarunning’s three most iconic races during the span of about nine weeks—Western States 100, Hardrock 100, and Ultra-Trail du Mont-Blanc—in what has become known as the “Triple Crown” of...
 - SAN FRANCISCO, July 11, 2024 — Athleta, a Gap Inc. (NYSE: GPS) company and leading women’s performance activewear brand, empowers women and girls to build confidence, strength, and belonging through movement—igniting the POWER OF...
 - The U.S. women’s basketball team is on a historic run, winning seven straight Olympic gold medals. While no one has come close to ending that streak, the rest of the world is getting better....
 - Fitness trackers have exploded in popularity, with sales skyrocketing from $14 billion in 2017 to over $36 billion in 2020. This surge suggests a growing interest in monitoring steps, calories burned, and overall activity...
 - Based on decades of research conducted almost exclusively with male subjects, many experts consider VO2 max to be the single best predictor of long-term health and longevity. A new study out of the Federal...
 - OLATHE, Kan./July 10, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) released a report today highlighting how cyclists around the world are logging miles and the positive health benefits they’re seeing as a result. Whether riding...
 - Retired tennis legend Serena Williams’ best place to see her — other than Paris Fashion Week or a random Ulta store — will be “In The Arena: Serena Williams,” an eight-episode docuseries that will debut on ESPN+ beginning July...
 - ** MEDIA ALERT ** MEDIA ALERT ** WHO: Gainbridge®, a Group 1001 company, along with its sister company Parity, a brand sponsorship platform committed to closing the gender income and opportunity gap in professional...
 - Reign players Lu Barnes, Jess Fishlock and Olivia Van der Jagt and NJ/NY Gotham FC’s Sam Hiatt headline a host of new investors set to bring a USL W, an amateur women’s soccer league,...
 - The Los Angeles Sparks announced today the signing of a five-year extension with AEG, the owners of Crypto.com Arena, to continue playing its home games at the state-of-the-art arena through 2029. The agreement prolongs...
 - TAMPA, Fla. (July 8, 2024) /SPORTSWIRE WOMEN/ – IRONMAN is pleased to announce that icons of the sport Kathleen McCartney and Fernanda Keller will be inducted into the IRONMAN® Hall of Fame this year....
 - Billion-dollar fitness behemoth Peloton Interactive successfully sued a women’s cycling group for using the term “Peloton.” The Women’s Peloton, a Belgian community that promotes and advocates for women’s cycling, will have to change its...
 - In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product...
 - Bob Iger is one of the most powerful figures in the media. The longtime Walt Disney Co. CEO and his wife, Willow Bay, the dean of USC’s journalism school, appear to be close to striking a...
 - Hall of Fame rapper and iconic member of Public Enemy, Flavor Flav, has signed an unprecedented five-year sponsorship deal as the official hype man for the USA Water Polo Women’s and Men’s National Teams....
 - At Unbound this year, race organizers started the elite women’s field 25 minutes ahead of the amateurs at the bequest of the athletes. Amateur men never caught the lead women, proving that a staggered...
 
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