Press Release Archive for dates of Tuesday, August 6, 2024 thru Monday, August 19, 2024
- Maybelline has been appointed the first-ever cosmetics partner of the TCS New York City Marathon. The L’Oréal-owned make-up brand will participate in the US-based race on 3 November, which is produced by non-profit New York Road Runners...
- Newly-crowned Olympic champions from Paris 2024 don’t just win bragging rights–national Olympic committees (NOC) or national governments from around the globe reward the achievements of their star athletes with a cash prize. With the...
- NEW YORK, Aug. 19, 2024 — The WNBA and Delta Air Lines today announced a multiyear partnership, making Delta the Official Airline Partner of the WNBA. This latest agreement builds on Delta’s existing WNBA...
- Escape Collective’s Abby Mickey wrote before Sunday’s final stage of the Tour de France Femmes avec Zwift that the race was far from over; that there was still plenty to play for on Sunday. She was certainly...
- Sausalito, Calif., (Aug. 19, 2024)/SPORTSWIRE WOMEN/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face. The...
- The Tour de France Femmes avec Zwift has only been around for three years, but already it is the place to be in the summer, and not only for the riders. Women who work in the...
- Spanx founder Sara Blakely is going back to her roots. The businesswoman has a new startup venture in the works and this time around she’s tackling shoes. On Aug. 20, Blakely is launching Sneex, a...
- Joining other brands in launching wellness apps, Reebok debuted its Reebok Fitness app, the activewear brand announced Wednesday. Through the app, Reebok is offering access to on-demand workouts, nutritional guidance, wellness content, workout tracking...
- At the end of March, Sunny Stroeer became the first woman in history to complete the 1,000-mile Iditarod Trail Invitational (ITI) on skis. She finished this self-supported ultramarathon in 29 days, 23 hours, and...
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PORTLAND, OREGON (August 15, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the world – unveils its Fall 2024 collection, “Back to Cool.” The new line reimagines heritage workwear...
- Iran elementary school cross country for the first time when I was in third grade. The main thing I remember about our practices was that we spent a lot of time trying to touch...
- According to the final ratings tally for the 2024 Summer Olympics, the NBCU platforms averaged 30.7 million viewers per day, a composite figure that includes the live coverage in the afternoons (2-5 p.m. ET) and...
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Bend, OR – August 13, 2024 /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear brand, is thrilled to announce its inclusion in the 2024 Inc. 5000 list. This annual list celebrates the...
- We know that men expend thousands of calories during the hard stages of the Tour de France. There have been many articles describing the super-human amounts of food that they have to consume throughout the...
- From too-tight sports bras to suffocating waistbands, it’s evident that athletic wear has often overlooked the specific needs of women, despite representing about 60% of activewear sales. Out of the hope of designing comfortable and...
- As a child, Lawler, whose father was an executive with a Dutch electronics company, lived in seven countries: the Netherlands, where she was born, Colombia, Argentina, Bolivia, Kenya, France and Belgium. But the move...
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Bellevue, WA – August 13, 2024 /SPORTSWIRE WOMEN/ – This week, Inc. revealed that the armless sunglasses vanguard Ombraz has been named to its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing...
- The world has spent nearly two weeks watching dozens of athletes take their physical abilities to the limit at the Paris Olympics, all vying for the coveted gold, silver and bronze medals. But those...
- The WNBA’s worst team may be, at least temporarily, its most valuable. The Dallas Wings, tied for last in the league at 6–19, are now valued at $208 million after two investors bought a...
- Winning an Olympic medal is most athletes’ ultimate dream. It marks the culmination of a lifetime of hard work, sacrifice, and determination. That Olympic glory creates overnight celebrities, turns casual fans into diehards, and...
- MIAMI and LOS ANGELES, Aug. 12, 2024 — Fortuna Investments (“Fortuna”), a venture capital and advisory firm focused on high-growth industries, announced today the launch of a new investment platform dedicated to providing resources to support...
- American women dominated the summer Olympics, bringing home more than half of Team USA’s medals. The U.S. won 126 total medals, the most of any country. Of those, women were responsible for a whopping 67....
- Los Angeles Sparks All-Star Dearica Hamby sued the WNBA and her former team in federal court Monday regarding her treatment from the Las Vegas Aces while pregnant. Hamby’s lawsuit alleged the Aces discriminated and...
- Unrivaled is getting an alley-oop from Ally Financial, which will be the first (and founding) brand partner for the new women’s basketball league that tips off in January 2025. The league is currently seeking...
- For Valentina Thompson and Madison Hilson, the benefits of spending time outdoors go far beyond exercise. Connecting with nature through movement has massive mental health benefits as well. The two met in high school,...
- Strava is continuing in its ‘Strive for More’ commitment to support women in movement and sport with its third year sponsorship of the Tour de France Femmes avec Zwift. As women’s sports continue to inspire a...
- A Touch More and Vox Media launched A Touch More: The Podcast, a new show created and hosted by world champion athletes Sue Bird and Megan Rapinoe. Inspired by a limited series they hosted on Instagram Live in 2020, the...
- The Tour de France Femmes Avec Zwift is turning it up to 11 for volume three. Starting Monday, defending champion Demi Vollering and the women’s elite will be walloped with the windy flats of the Netherlands, a...
- There’s no denying caffeine can take the edge off when things get dicey in a race. Many endurance athletes turn to the world’s most popular drug for a performance boost, and with a long list of...
- Sausalito, Calif. (August 8, 2024) /SPORTSWIRE WOMEN/ – OutsidePR (OPR), North America’s leading boutique active lifestyle and outdoor public relations agency, is proud to announce its expansion to the Australian market. With the Australian...
- A recent National Sporting Goods Association (NSGA) report shows that high school girls have an increased opportunity to play flag football. Eleven states have officially sanctioned games, and Illinois and Colorado will add the...
- On Tuesday, the NCAA’s Division I Board of Directors released a proposal for distributing a pot of up to $25 million in prize money in the women’s March Madness tournament, starting with the 2025...
- Women make up 38.4% of total athletes in the U.S., yet only 6% of sports science data is female-focused. Michele Kang is looking to change that. On July 27, Kang announced the launch of...
- Simone Biles broke her own record yet again on Monday, adding an 11th career Olympic medal with a silver in floor exercise to extend her lead as the most decorated U.S. gymnast in Olympic history. Already...
- AMSTERDAM, NETHERLANDS, August 6, 2024/SPORTSWIRE WOMEN/ – JOIN, the adaptive cycling training app, announces today its new Period Tracker feature designed to address a vital aspect of female athletes’ training. Understanding menstruation cycles is...
- OLATHE, Kan./August 6, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced that customers can now make purchases in the Connect IQ™ Store using Garmin Pay™. This seamless integration rewards developers for their innovative designs...
- [New York, NY, August 6, 2024] /SPORTSWIRE WOMEN/ – Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executive Mandy Anderson has joined the...
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August 6, 2024 — Asheville, NC /SPORTSWIRE WOMEN/ – Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current...
Monday, August 19, 2024
Thursday, August 15, 2024
Wednesday, August 14, 2024
Tuesday, August 13, 2024
Monday, August 12, 2024
Friday, August 9, 2024
Thursday, August 8, 2024
Wednesday, August 7, 2024
Tuesday, August 6, 2024
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