- PORTLAND, OREGON (May 21, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for...
- Not long after reports surfaced of an eight year, $28 million deal with Nike, Wilson Sporting Goods Co. announced it has entered into a multiyear partnership with WNBA star Caitlin Clark. Wilson announced Clark as part of its athlete roster on Tuesday,...
- On Friday, the Las Vegas Convention and Visitors Authority made waves on social media when Steve Hill, its president and CEO, told the Aces it will provide a $100,000 sponsorship to each member of the roster...
- Those in favour of selling to women’s sponsorship rights separately from the men’s could point to several recent studies to support their case. For example, Sports Innovation Lab (SIL) found that 83 per cent of brands plan...
- The Women’s Sport Trust report, with data from Futures Sport & Entertainment, revealed from January 1 to April 30 TV viewing for women’s sport in the UK was at record level. Audiences for women’s...
- The Sabrina 2, according to Nike, is built for players “who want to accelerate and cut with quickness.” What’s more, Nike said via statement that its design teams worked closely with Ionescu “to combine...
- A grandmother became the first person in history to complete a treacherous 29.7-mile solo swim through freezing, shark-infested waters without a wetsuit. Amy Appelhans Gubser, 55, a paediatric nurse from Pacifica, California, completed the gruelling feat of endurance...
- CarMax has a brand new campaign that launched on May 14th featuring WNBA legends Sue Bird, A’ja Wilson, Chiney Ogwumike and Sabrina Ionescu. Launching at the tipoff of the upcoming WNBA season, the campaign...
- A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks. Why it matters: It’s “the first engineering redesign of the tampon in 80 years” according to Sequel,...
- SAN MATEO, Calif., May 16, 2024 /SPORTSWIRE WOMEN/ – SurveyMonkey, a global leader in online surveys and forms, and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity...
- The number of women track and field and cross country coaches in collegiate and pro spaces is still stunningly low, especially in comparison to other sports. A 2023 report put out by the Tucker Center for...
- On a crowded Tuesday night full of pivotal NBA and NHL playoff games, the WNBA carved out a sizeable piece of the national television pie with its opening night doubleheader. Caitlin Clark’s regular-season debut with the Indiana...
- The stars seemingly have aligned for the WNBA with Caitlin Clark and Angel Reese joining the ranks of A’ja Wilson, Breanna Stewart, Diana Taurasi and others. The league is getting unparalleled attention. Now the...
- A 2023 report put out by the Tucker Center for Research on Girls & Women in Sport at The University of Minnesota in collaboration with WeCOACH found that just 18.6 percent of head coaches of college-level...
- Tuesday, May 14, 2024 will go down as the beginning of a new era in the WNBA. Caitlin Clark has arrived, and with her come logo threes, eye-popping passes, and, above all, unlimited promise...
- Vriko Kwok knew the fourth day of her six day ultramarathon was going to be the hardest one. She had some ground to make up if she was going to achieve her goal of...
- Richmond, Calif. [May 14, 2024] /SPORTSWIRE WOMEN/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line...
- As the Official Sporting Goods Retail Partner of the WNBA, DICK’S Sporting Goods is continuing its commitment to promote women’s sports, encourage youth participation, and increase visibility of the league, its teams, and players...
- 13th May 2024 – UK/SPORTSWIRE WOMEN/ – Cycling travel specialists Sportive Breaks offer travel packages designed for cyclists seeking to participate in some of the world’s most prestigious grand tours, cycling classics and weekend...
- Louisville, KY /SPORTSWIRE WOMEN/ – The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Sunday, June 9, 2024. The 6-hour event will be staged out of the Brown-Forman Silo...
- A congressional watchdog in a new report called on the U.S. Department of Education’s Office for Civil Rights to improve its enforcement of Title IX compliance in college athletics. The U.S. Government Accountability Office in the...
- Jasmin Paris (U.K.) made history on March 22 in the waning minutes of the 2024 Barkley Marathons, when she came around the final corner of the finishing road. No woman had ever finished four laps of...
- Toronto will be the WNBA’s 14th team and first outside the United States, beginning play in May 2026, according to the CBC. Billionaire Larry Tanenbaum, the chairman of Maple Leafs Sports & Entertainment and a...
- Asheville, NC/SPORTSWIRE WOMEN/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, is proud of its continued expansion and reach into diverse demographics through its partnership with MarketPryce,...
- Zionsville, Ind. (May 9, 2024) /SPORTSWIRE WOMEN/ – As part of this year’s “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports,” Gainbridge® announces grants totaling $150,000 to deserving organizations that support...
- Wilson joins a prestigious lineup of basketball stars, including recent signees such as #1 WNBA draft pick Caitlin Clark and NBA standout Luka Dončić. As Gatorade continues its legacy of partnering with elite athletes,...
- On the heels of unprecedented viewership of the NCAA Women’s Basketball Tournament driven by Caitlin Clark fandom, the ESPNW Summit, Thursday, discussed ways to sustain the growing interest in women’s sports. Sarah Spain kicked off the summit...
- Bellevue, WA – May 8, 2024 /SPORTSWIRE WOMEN/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary...
- A well-fitting sports bra can be a game-changer in terms of comfort—but could it also impact your joint health? A recent study published in the Journal of Applied Biometrics suggests a supportive bra may actually reduce injuries...
- The WNBA plans to commit $50m over the next two years to provide full-time charter flight service for its teams during the season, the league’s commissioner announced Tuesday in a move that addresses years of player...
- Elite American long-distance runner Anna Rohrer made headlines on Saturday when she won the half-marathon at the OneAmerica 500 Festival Mini-Marathon in Indianapolis while 23 weeks pregnant. Clocking 1:15:18, the now two-time winner of the race...
- The Dallas City Council unanimously approved a plan to bring a new professional women’s soccer team to the Cotton Bowl. Sports fans really only get to enjoy the historic stadium for a few big games...
- TEGNA Inc. and the Indiana Fever announced an expansive broadcast partnership that will bring Fever games to an unprecedented number of households across the country. The collaboration, which includes 11 additional markets joining TEGNA’s Indianapolis NBC affiliate, WTHR,...
- According to Adidas, Parker will “collaborate with the brand to create a powerful platform aimed at influencing and elevating the future of women’s sports. She will drive innovative strategies and empowering initiatives to push...
- NEWBURY PARK, CA — MAY 8, 2024 /SPORTSWIRE WOMEN/ – Liv Cycling, the company dedicated to getting more women and girls on bikes, today announces a significant new opportunity for young, developing road cyclists, in...
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