- As June winds down, three popular Peloton instructors are set to exit the at-home fitness giant following a round of contract negotiations that has left some Peloton devotees disheartened. Kristin McGee, Kendall Toole and...
- This week, WNBA star A’ja Wilson teased fans with news of an upcoming announcement with Nike on social media. On Saturday, the athletic giant revealed the logo for the leader of the Las Vegas Aces. “A’yyyyyyyyy,” Nike captioned the logo...
- Myths about women in sport date back at least to the dawn of the Olympics 2,800 years ago, when women weren’t allowed to compete. These myths “remain hard to shake,” according to sports journalist Maggie...
- The rapid development of new leagues has made investing in women’s sports increasingly more attractive and full of opportunities. Now, more than ever, women’s sports are on investors’ radars, with its status as one...
- The Las Vegas Aces became the first WNBA team to sell out every home game in a season when the final tickets were claimed Thursday for a Sept. 3 matchup against Angel Reese and the Chicago Sky. That game is one...
- The third women’s golf major championship of the year is underway, with significant new financial investment in LPGA players and fans, as the trend of spending more money on women’s sports in general continues....
- If you’re experiencing knee pain, you might consider wearing a knee brace for running. But should you? The answer really depends on the severity of your injury, according to experts. The catch: It can be difficult...
- If you wear a smartwatch or fitness tracker, you likely already have access to a steady stream of data about your heart health. Beyond basic heart rate monitoring, smart watches and fitness trackers can...
- Historically, it was believed that the bigger the bust, the more sweat, but scientists from the University of Southhampton have uncovered that the long-believed adage might not be more than a myth, a finding that...
- June 18, 2024 — Boulder, CO /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve...
- The Healthspan Project — led by Dr. Rachele Pojednic, director of scientific research and education at Restore — assessed changes in participants’ body composition, heart rate variability (HRV), and blood biomarkers after six months of consistent...
- Athleta introduced its first TV commercial to support its “Power of She” campaign ahead of the 2024 Olympic Games in Paris. The spot features gymnast Simone Biles. Running from June 15 through Aug. 11,...
- Nike is making a big change to support employees on their journey to parenthood. The Swoosh late last week announced that as of June 1, it has increased its paid parental leave benefit from eight...
- FORT LAUDERDALE, Fla.– LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) is proud to announce its exciting new multi-year partnership with San Diego Wave FC. LaCroix, the premium domestic sparkling water brand, is...
- iHeartMedia and Deep Blue Sports + Entertainment officially announced the launch of the Women’s Sports Audio Network (WSAN) and its first slate of shows Monday (June 18) morning. WSAN, which will serve as the first-ever audio platform...
- Many people use fitness watches to track their workouts and overall fitness—but is it better to measure your movement in steps or overall minutes of exercise? New research may have the answer. A study,...
- For the first time in league history, Sportico published WNBA team valuations for all 12 teams for the 2024 season. As the sport grows in popularity and continues to sell out arenas and break attendance and viewership...
- On June 18, Once Upon a Farm and Angel City Football Club (ACFC) announced that the organizations are teaming up to promote accessible, healthy eating for families and kids. Garner — who joined the Once...
- Private equity giant Carlyle is getting into women’s professional soccer, but it doesn’t plan to spread its money around. The firm on Monday confirmed that it purchased Seattle Reign FC, a National Women’s Soccer...
- WSAN, founded by iHeartMedia and Deep Blue Sports + Entertainment, reveals new programming from top athletes and personalities including Madison Packer and Anya Packer, Tisha Alyn, Sheryl Swoopes, Rennae Stubbs, Khristina Williams and Sarah Spain...
- According to data from This Girl Can’s Sport England campaign, six out of 10 women are anxious about the heightened risk of harassment when going out for a jog in the evening. Even worse,...
- Back in April, news broke that the swoosh had signed newly-minted WNBA rookie Caitlin Clark to a reported multi-year, $28 million signature shoe deal, and Wilson fans rightly wondered where the two-time champ and MVP’s shoe was....
- Caitlin Clark is a force multiplier for attendance, TV ratings—and now WNBA media-rights fees. Riding the wave that crested with Clark, the WNBA could quadruple its annual rights payout from TV partners, sources tell Front...
- PORTLAND, OREGON (June 14, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear, makers of durable and stylish apparel for women, announces a limited edition Pride Collection created in partnership with internationally renowned artist and activist, Lisa...
- Salt Lake City, UT – June 13, 2024 /OUTDOOR SPORTSWIRE/ – VITALOOP is thrilled to announce its selection as a Finalist at the prestigious Outdoor Retailer Innovation Awards. This recognition marks a significant milestone...
- The back-to-back champion Las Vegas Aces are facing some adversity, not just because of their current three-game losing streak. The Aces franchise was placed under investigation last month after the announcement of an arrangement...
- Consumers are becoming more and more discerning – craving a hyper-personalized and comprehensive understanding of their bodies. For many, no longer is the Apple Watch, Garmin or other such wearable enough. The stage is...
- Alexis Ohanian, the wealthy Reddit cofounder, serial sports investor, and Serena Williams’s husband, went through the experience recently with track and field. In an interview with Front Office Sports, Ohanian said he spent the past few...
- Peacock to stream every regular season and playoff match as the “Official Home of the USL Super League” NBC Sports Next’s SportsEngine Play is named streaming home for USL League Two, USL W League,...
- The process of getting a deferral or refund can be frustrating for multisport moms-to-be. These races are changing that by offering generous pregnancy and postpartum policies for age-group triathletes. Triathlete
- A simple blood test known as a proteomic profile can predict a patient’s cardiorespiratory fitness (CRF), and those with the most fitness can reduce their risk of mortality by 50%, a Vanderbilt-led study recently found....
- Nepali photojournalist Purnima Shrestha doesn’t fit the stereotype of the imposing and rugged mountaineer. She stands barely five feet tall, and comes across as soft-spoken and shy. Her easygoing attitude stands in sharp contrast to that...
- June 11, 2024 — Racine, WI /SPORTSWIRE WOMEN/ – Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This...
- The production company behind shows like Vanderpump Villa is collaborating with Sue Bird’s media company TOGETHXR to develop an untitled docuseries that takes viewers behind-the-scenes and into the lives of the top female athletes in the...
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