Sales of Beyoncé’s Ivy Park streetwear line with Adidas fall far below expectations, report says
February 8, 2023
Ivy Park had sales of $93 million in 2021, per a WSJ investigation based on company documents and interviews with people familiar with the matter, and 2023 sales are projected to reach $65 million.
Adidas was on track to lose at least $10 million on the partnership in 2022, according to the documents. Biz Journals