Saucony® Appoints Kathryn Pratt as Chief Marketing Officer
July 26, 2022
Former L.L.Bean executive to further accelerate brand’s global growth, connect with millions of new runners
WALTHAM, MA (July 26, 2022)/SPORTSWIRE WOMEN/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of Chief Marketing Officer, effective immediately. In this role, Pratt will be responsible for providing strategic development and execution of Saucony’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, digital strategies, international growth initiatives and expansion of Originals, the brand’s heritage lifestyle business. Pratt will report directly to Saucony’s global brand president, Anne Cavassa, and join the brand’s Senior Leadership Team. (For a photo of Kathryn Pratt, please click here.)
“Saucony has grown tremendously over the past few years, and Kathryn’s deep expertise in global marketing and thought leadership will help us further develop and implement strategic initiatives focused on future expansion,” said Cavassa. “Kathryn is a rare mix: she’s a passionate people leader and marketer with a relentless enthusiasm to build brands, emotionally connect, engage consumers and drive the business. She understands the deeper brand opportunity that comes from leading with purpose to further advance our momentum as we connect with millions of new runners and style setters globally. We are so pleased to have Kathryn join the team as we continue to drive a focused and inspired marketing offense across all our global platforms.”
Pratt brings an extensive track record as an innovative and creative global marketing leader, adept at delivering powerful, go-to-market strategies across retail channels, marketing disciplines and regions. She joins Saucony with more than 25 years of global brand-building experience, most recently at L.L.Bean, serving as Director, Brand Engagement and Outdoor Discovery Programs. In that role, Pratt built and led disruptive campaign strategies that delivered business and customer growth, media attention and engagement. Prior to her decade-long tenure at L.L.Bean, Pratt held notable leadership positions including Group Vice President, Marketing for Kenneth Cole Productions and Chief of Staff to the Global CEO of Young & Rubicam.
“This is such a unique time in the running industry and a time of great opportunity for Saucony—a brand that continues to push the boundaries to break through, differentiate and appeal to consumers,” said Pratt. “It’s a privilege to join Anne and the team to bring Saucony’s story of innovation, design and heritage to the global market, contributing to the brand’s mission and journey. The brand’s commitment to diversity, equity and inclusion (DEI), as well as sustainable practices, are values that resonate deeply with me. And as a 128-year-old iconic brand, Saucony is in a coveted, distinctive position, making the opportunities ahead even that much richer.”
Pratt graduated from Siena College with a B.S. degree in finance.
About Saucony: Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and serve all humans to live their best life by providing access to running, self-expression and creating a better world. For more information, go to www.saucony.com.